Product Marketing Manager, Wearables

Meta is seeking a Product Marketing Manager to join our team. The Business Product Marketing team finds the intersection between people's needs, marketers' needs, and Meta's strongest differentiators to drive the development, launch, and growth of industry-leading business products. The products we build enable businesses to grow and communities to prosper.

The ideal candidate will have experience in digital advertising/monetization product management or marketing, and an understanding of the digital advertising/marketing industry. They should be comfortable contributing to cross-functional work to deliver results within a fast-paced environment.

The Product Marketing Manager will be responsible for driving market requirements and go-to-market plans for Meta’s solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products. The ideal candidate will have experience collaborating cross-functionally, analyzing data, and communicating findings to technical and non-technical stakeholders, as well as the ability to prioritize competing projects based on impact, deadlines, and stakeholder needs, and to navigate ambiguous problem spaces by defining clear next steps.

Responsibilities

• Support market assessment, quantitative analysis, qualitative feedback, to help represent the requirements of the market internally with Product Management and Engineering
• Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
• Contribute to cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
• Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
• Own go-to-market strategy for a portfolio of products and solutions by contributing to cross-functional work to develop client communications, product documentation, and positioning
• Contribute to successful go-to-market activations across multiple internal sales and partnerships teams to help craft effective messaging for a variety of audiences and internal go-to-market teams

Minimum Qualifications

• 2+ years of experience in digital advertising/monetization product marketing, product management, strategic marketing, or management consulting
• Experience collaborating across cross-functional teams and enrolling the necessary leadership support to drive resolution in the context of competing perspectives
• Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
• Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
• Communication experience that is effective with technical, business, and external stakeholders
• Bachelor's Degree in Business, Marketing or Creative discipline

Preferred Qualifications

• Experience in the advertising/marketing space with online media related products
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
• MBA or other relevant advanced degree
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience with go-to-market for products with global reach end-to-end, including sales enablement and authoring positioning/narrative

$104,000/year to $152,000/year + bonus + equity + benefits