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Senior Data Analyst (Media Experience)

Publicis Groupe Holdings B.V Bogota, RAP (Especial) Central, Colombia

Information Services · 11-50 employees

3 d ago
data-analyst Mid (2-5 yrs) Full-time Colombia
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About the role

The Senior Data Analyst will provide analytic support and strategic recommendations for client accounts by creating measurable campaign objectives and KPIs. They will manage measurement systems for data capture and perform ongoing analysis to optimize campaign performance.

What they look for

Data Analysis Digital Marketing Online Media Datorama Tableau Power BI Advanced Excel Power Point SQL MS Access Statistical Techniques Data Mining Campaign Analysis Customer Segmentation Market Research English Communication

Requirements

Candidates must have at least 2 years of experience in an analytics function within the marketing industry, including 1 year in online media. Proficiency in statistical analysis software, large data set analysis, and visualization tools like Datorama, Tableau, or Power BI is required.

Full description

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 3,000 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

The Senior Data Analyst will provide analytic support and strategic recommendations for one of our client's accounts. This position requires an eye for numbers, intellectual curiosity, proficiency at problem solving, a strong command of online media, and an understanding of traditional media. The candidate must be a team player and responsive in a client service environment.

Responsibilities

  • Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators
  • Determine campaign data and tracking requirements – manage measurement systems for data capture and reporting
  • Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation, and profiling and competitive market research)
  • Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategies

Qualifications

  • English B2+ or higher.
  • Datorama experience (preferred) or experience with other visualization tools such as Tableau or Power BI.
  • Python
  • Online media and digital marketing experience• Tools: DV360, CM360, Meta Ads, or similar.
  • Advanced Excel skills
  • Power Point
  • Experience in the analysis of large data sets
  • Database analysis skills (eg. MS Access/SQL)

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