Associate Product Manager
SpurSol · Karachi, Punjab, Pakistan
About the role
The role involves identifying product gaps and translating strategy into detailed requirements and prototypes to drive growth. It also requires conducting extensive market research and competitive analysis to inform product development and launches.
What they look for
Requirements
The candidate must be able to analyze consumer data and market trends to create actionable reports. Proficiency in performing SWOT analyses and designing customer preference surveys is expected.
Full description
Gain a deep understanding of customer experience, identify, and fill product gaps and generate new ideas
that grow market share, improve customer experience and drive growth.
Create buy-in for the product vision both internally and with key external partners.
Translate product strategy into detailed requirements and prototypes.
Scope and prioritize activities based on business and customer impact.
Work closely with engineering teams to deliver quick time-to-market and optimal resources.
Drive product launches including working with the public relations team, executives, and other product
management team members.
Evaluate promotional plans to ensure that they are consistent with product line strategy and that the
message is effectively conveyed.
Act as a product evangelist to build awareness and understanding.
Collecting data on consumers, competitors, and the marketplace and consolidating information into
actionable items, reports, and presentations.
Understanding business objectives and designing surveys to discover prospective customers preferences.
Compiling and analyzing statistical data using modern and traditional methods to collect it.
Perform a valid and reliable market research SWOT analysis.
Provide competitive analysis on various companies market offerings, and identify market trends,
pricing/business models, sales, and methods of operation.
Remain fully informed on market trends, other parties research and implement best practices.
