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Chubb

【TW Life】Marketing Data Analyst, Direct Marketing Digital Business Dept.

Chubb Taipei, Taiwan

Insurance · 1,001-5,000 employees

6 h ago
data-analyst Mid (2-5 yrs) Full-time Taiwan
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About the role

Manage and optimize marketing list generation processes while driving projects related to the Customer Data Platform (CDP). Develop marketing models to improve conversion rates and automate manual workflows to enhance operational efficiency.

What they look for

Data Analysis SQL SAS Power BI CRM Marketing Analytics Data Visualization Process Automation Data Validation Customer Data Platform Marketing Modeling Logical Analysis Communication Data Management

Requirements

Requires a bachelor's degree or higher with at least 2 years of experience in data analysis, CRM, or marketing performance analysis. Candidates must possess practical SQL skills and experience with data visualization tools like SAS or Power BI.

Full description

  • 管理並優化行銷名單產出流程，定期提供符合業務需求的高品質名單，支援銷售與行銷活動成效提升。
  • 規劃與推動客戶資料平台（CDP）相關專案，包含名單產製流程梳理、資料正確性驗證與功能優化，確保平台能有效支撐實際業務與行銷應用。
  • 運用 CDP 與其他數據資產建置並優化行銷模型，持續提升名單轉換率與整體行銷投放成效。
  • 強化部門資料安全管理與作業流程設計，將既有人工流程導入自動化與標準化，提升營運效率並降低作業風險。
  • 協調並整合銷售及行銷團隊的需求與資源，將業務需求轉化為具體數據解決方案，並持續追蹤與優化執行成果。

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