Business Systems Analyst: Salesforce Marketing

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Job Description

Albemarle is hiring for a Business Systems Analyst: Salesforce Marketing. This position is hybrid and located in Bangalore, India.

The Business Systems Analyst (BSA) is responsible for supporting, enhancing, and optimizing enterprise applications and business processes within Marketing, Sales, Product Management, and customer Success domains. The BSA serves as a trusted partner to Marketing stakeholders, providing functional expertise, solution analysis, process improvement recommendations, and day-to-day operational support to ensure enterprise systems effectively enable business objectives.

The BSA works closely with Marketing users, the Manager Enterprise Systems, Digital Business Partners, technical teams, and third-party service providers to deliver stable, efficient, and scalable technology solutions. This role is responsible for analyzing business requirements, identifying process improvement opportunities, coordinating solution delivery, supporting system enhancements, and ensuring the successful adoption of new capabilities.

In addition to operational support responsibilities, the BSA contributes to continuous improvement initiatives by identifying opportunities to leverage automation, analytics, AI-enabled capabilities, and process standardization to improve efficiency, effectiveness, and user experience.

Domain Responsibility Summary

Serve as techno functional expert for Salesforce Marketing Cloud and Salesforce Account Engagement (Pardot) capabilities.

Ensure seamless integration between Marketing Cloud, Account Engagement, and Salesforce CRM.

Collaborate with Marketing & Sales leadership to improve:

• Lead routing
• Opportunity influence tracking
• Campaign attribution
• Sales engagement processes

Align marketing automation processes with customer and prospect lifecycle stages.

Key Responsibilities

Business Partnership & Requirements Management

• Develop a strong understanding of assigned business processes, objectives, and operational challenges.
• Serve as a primary point of contact for Marketing users within supported functional areas.
• Gather, document, and analyze business requirements for enhancements, projects, and continuous improvement initiatives.
• Facilitate requirements workshops, process reviews, and solution discussions.
• Translate business requirements into functional specifications and solution requirements.
• Support the evaluation and recommendation of technology solutions that address business needs.

• Maintain marketing data governance standards, privacy compliance, consent management, and data quality controls.

Application Support & Operational Excellence

• Provide functional support for enterprise applications within the Salesforce Marketing domains.
• Investigate, troubleshoot, and resolve application, process, and data-related issues.
• Coordinate issue resolution with technical teams, AMS providers, and vendors.
• Support incident, problem, and service request management processes.
• Monitor application performance and identify recurring issues and improvement opportunities.
• Ensure business continuity through effective support and knowledge management practices.

Process Improvement & Solution Delivery

• Analyze Marketing processes and identify opportunities for simplification, standardization, and optimization.
• Support implementation of approved enhancements and system changes.
• Participate in project activities, including fit-gap analysis, solution design, configuration reviews, testing, deployment, and hypercare support.
• Identify opportunities to improve user experience and operational efficiency.
• Support adoption of automation, workflow, analytics, and AI-enabled solutions.

Testing & Quality Assurance

• Identify opportunities to automate manual marketing processes and improve campaign effectiveness.
• Develop and execute test plans and test scripts.
• Coordinate user acceptance testing activities.
• Validate solution quality and ensure requirements are fully addressed.
• Support regression testing for application releases and upgrades.
• Assist with defect management and issue resolution.

Data, Reporting & Analytics

• Support marketing initiatives through improved data visibility and reporting.
• Support data quality initiatives and process governance activities.
• Assist in development and enhancement of reporting and analytics capabilities.
• Identify opportunities to improve Marketing insight through data utilization.
• Ensure consistency and integrity of process-related data within supported applications.

Collaboration & Stakeholder Engagement

• Partner closely with Marketing stakeholders to understand evolving business needs.
• Collaborate with Manager Enterprise Systems to prioritize work and support operational objectives.
• Support Digital Business Partners in evaluating business capabilities and improvement opportunities.
• Work effectively with project teams, technical resources, AMS providers, and vendors.
• Participate in governance, planning, and continuous improvement activities.

Qualifications

Required

• Bachelor's degree in Information Systems, Computer Science, Business Administration, Engineering, Supply Chain, Finance, Human Resources, or a related discipline.
• 5+ years of experience supporting enterprise applications and Marketing processes aligned to the domain area for this position.
• Experience gathering and documenting business requirements.
• Experience supporting system enhancements, projects, or technology implementations.
• Strong analytical and problem-solving skills. Strong written and verbal communication skills.
• Ability to work effectively with cross-functional teams and stakeholders.
• Understanding of marketing automation, customer journey orchestration, lead management, and campaign analytics.
• Salesforce Marketing Cloud, Sales Cloud, Experience Cloud
• Salesforce Account Engagement (Pardot)
• Experience integrating Salesforce solutions with ERP platforms such as SAP.

Benefits of Joining Albemarle

• Competitive compensation

• Comprehensive benefits package

• A diverse array of resources to support you professionally and personally.

We are partners to one another in pioneering new ways to be better for ourselves, our teams, and our communities. When you join Albemarle, you become our most essential element and you can anticipate competitive compensation, a comprehensive benefits package, and resources that foster your well-being and fuel your personal growth. Help us shape the future, build with purpose and grow together.