CRM Product Manager
Fuku Singapore, Singapore · $60K–$84K/yr
Retail Apparel and Fashion · 2-10 employees
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About the role
Develop and enhance the CRM platform by focusing on B2B sales workflows, lead management, and pipeline progression. Collaborate with cross-functional teams to design scalable features and integrate AI-driven sales tools to improve team performance.
What they look for
Requirements
Requires a bachelor's degree in a relevant field and at least 3 years of experience in CRM, SalesTech, or B2B SaaS products. Candidates must possess strong business analysis skills and the ability to translate complex sales processes into functional product requirements.
Benefits
Full description
CRM Product Manager
Salary Range: - $5000-$7000
Benefits of Joining Us: - Performance related pay - Salary increment - 2% Medical Allowance
Responsibilities: - Develop and enhance ZingKey’s CRM platform with a strong focus on B2B sales workflows and sales operations. - Build CRM capabilities across the full sales cycle, including lead capture and qualification, opportunity management, pipeline progression, and deal closure. - Define the relationships and workflows between key CRM objects such as Leads, Accounts, Contacts, Opportunities, and Activities across various sales scenarios. - Design solutions for pipeline management, customer follow-ups, tasks and reminders, quotations, approvals, sales forecasting, and workflow automation. - Collaborate directly with customers, Sales, and Implementation teams to understand business sales processes and translate common needs into scalable CRM features. - Develop customer engagement capabilities across Email, WhatsApp Business, Telephony, and Web Forms, including necessary CRM integrations. - Build sales dashboards, pipeline analytics, conversion funnels, and forecasting tools to help sales teams and managers track performance and make informed decisions. - Identify and implement practical applications of AI throughout the sales journey, such as Lead Scoring, conversation summaries, sales recommendations, automated follow-ups, and AI Sales Assistants. - Produce Product Requirement Documents (PRDs), user stories, workflows, and prototypes, and work closely with UI/UX, Engineering, and QA teams throughout development, testing, and release.
Requirements: - Bachelor’s Degree in Computer Science, Information Systems, Business, or a related discipline. - At least 3 years of relevant experience in CRM, SalesTech, or B2B SaaS products preferred. - Strong understanding of B2B sales processes, particularly Lead Management, Opportunity Management, Pipeline Management, and Sales Forecasting. - Ability to understand different sales models, business rules, and operational workflows, and design CRM solutions that are configurable and scalable. - Strong business analysis and product design skills, with the ability to independently develop PRDs, workflows, and prototypes. - Comfortable working across customers, Sales, Implementation, UI/UX, Engineering, and QA teams to bring product requirements through to release.
Added Advantage: - Hands-on experience with Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM, or Freshsales, either in product development or implementation. - Background in CRM implementation, CRM consulting, Sales Operations, or Revenue Operations (RevOps). - Experience with B2B SaaS, SalesTech, or MarTech products. - Familiarity with WhatsApp Business, Email, Telephony, Marketing Automation, and Lead Capture. - Good understanding of APIs, Webhooks, CRM data models, system integrations, and multi-tenant SaaS environments. - Experience building AI or agent-based features for CRM, sales automation, or sales intelligence.
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