Commercial Product & Sales Marketing Analyst
Michigan Farm Bureau Family of Companies Lansing, Michigan, United States · $73K/yr
Insurance · 1,001-5,000 employees
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About the role
This role supports the development and maintenance of commercial property and casualty products through research, analysis, and the creation of field-facing materials. The analyst identifies product improvement opportunities and serves as a subject matter expert for internal teams and the field force.
What they look for
Requirements
Candidates must have a bachelor's degree in marketing, insurance, or a related field along with at least three years of commercial insurance experience. Professional designations such as CISR, AU, or API are required, and a Michigan Property and Casualty insurance license must be obtained within 90 days.
Benefits
Full description
To support the development, enhancement, sales, and ongoing maintenance of Farm Bureau Property/Casualty (PC) commercial products through research, analysis, and development of field and consumer facing materials.
This role identifies product improvement opportunities, evaluates business value and field impact, and translates findings into actionable strategic recommendations and field-facing deliverables to support a multi-line field force.
Conduct research on competitor products, market trends, and industry developments and apply insights to identify opportunities for product enhancements, pricing updates, and improvements to processes and field-facing materials.
Represent Home Office and field force as an active contributor in various corporate projects, initiatives, and production support. Support development and refinement of requirements by identifying gaps, clarifying scenarios, contributing product knowledge and supporting evaluation of proposed solutions.
Serve as the subject matter expert for field force and internal teams on Farm Bureau commercial products. Maintain clear understanding of underwriting rules, new business and current business processing and claims procedures.
Identify trends and reoccurring themes from field inquiries, feedback, submissions, and data from insights to support product and resource improvements.
Qualifications
- Bachelor's degree in marketing, insurance, business or related field required, or equivalent experience may be considered.
- CISR, AU and/or API designations required, or equivalent education may be considered.
- Minimum three years experience in commercial insurance industry required.
- Experience in project management preferred.
- Active State of Michigan insurance license in Property and Casualty required or must be obtained within 90 days of employment.
Note: Farm Bureau offers a full benefit package including medical, dental, vision, and 401K.
Minimum Salary: $73,008
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