Senior Project Manager, Marketing Platforms

Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world-renown wildlife parks which connect visitors to the fascinating world of wildlife. The Group is driving an exciting rejuvenation plan at Mandai Wildlife Reserve, adjacent to Singapore’s Central Catchment Nature Reserve, that will integrate five wildlife parks with distinctive nature-based experiences, green public spaces and an eco-friendly resort.

Job Duties and Responsibilities:

As the Senior Project Manager of the IT Department specializing in marketing platforms, you play a pivotal role in deploying and maintaining the platforms that power Mandai’s marketing, spanning the corporate website, microsites, and the customer data platform on Salesforce. You are primarily responsible for implementing the replacement of the current Adobe on-premises website, including the selection of a next-generation, cloud-based content management system (CMS). You will understand and map existing processes, identify challenges and pain points, propose the desired ‘to-be’ processes, and orchestrate the tender process to select the most suitable platform – while driving marketing automation and process improvements that leverage AI to enhance our operations and customer experience.

• Process Mapping: Conduct in-depth analysis and mapping of the marketing processes to identify inefficiencies.

• Problem Identification: Identify challenges, pain points, and bottlenecks within the existing systems and processes, documenting these issues comprehensively.

• Solution Design: Design and document the desired or ‘to-be’ processes for the marketing platforms that address the identified challenges and meet the organization’s future needs.

• Website Replacement & CMS Selection: Lead the replacement of the current Adobe on-premises website, including the evaluation and selection of a next-generation, cloud-based content management system (CMS) to modernise Mandai’s digital presence.

• AEM Migration: Plan and manage the migration from the existing Adobe Experience Manager (AEM) on-premises environment to the target cloud CMS, including content, digital asset (DAM), template, and component migration, URL redirection and SEO preservation, integration re-pointing, and parallel-run and cutover planning to ensure minimal disruption and no loss of content or search ranking.

• Tender Management: Lead and manage the tender process for selecting the new marketing platforms, including requirements gathering, RFP creation, vendor evaluation, and selection.

• Project Leadership: Provide project leadership from conception through to implementation and go-live, ensuring that the project meets its objectives, is delivered on time, and is within scope.

• Marketing Automation & AI: Drive marketing automation and process improvements by leveraging AI to enhance campaign effectiveness, personalisation, and operational efficiency across the marketing platforms.

• Stakeholder Engagement: Engage with internal and external stakeholders to ensure requirements are accurately captured and expectations are managed throughout the project lifecycle.

• Documentation: Ensure the provision of comprehensive documentation that accurately captures both business and non-functional requirements, based on the vision and desired state of Mandai.

Job Requirements:

• A minimum of 12 years of experience in marketing technology or digital platforms, with a proven track record of implementing successful websites and content management systems.

• Bachelor’s degree in Information Technology, Business Administration, or a related field.

• Strong understanding of cloud-based content management systems (CMS), customer data platforms (Salesforce), marketing automation, and the application of AI.

• Hands-on experience with Adobe Experience Manager (AEM) and a proven track record of migrating AEM on-premises websites and digital assets to a cloud-based CMS, including content migration, SEO preservation, and cutover management.

• Exceptional analytical and problem-solving abilities.

• Strong leadership and team management skills.

• Excellent communication and stakeholder engagement abilities.

• Experience in managing tender processes and vendor selection.

• Ability to work under pressure and manage multiple priorities.

• The candidate will have an advantage if they possess the following:

• Project management certification such as PMP, PRINCE2, or Agile/Scrum, with experience delivering projects using both Agile and Waterfall methodologies.

• Experience with AEM as a Cloud Service or headless / composable CMS architectures.

• Hands-on familiarity with Salesforce Marketing Cloud / Data Cloud and other marketing automation tools.

• Working knowledge of SEO, web analytics, and digital accessibility (WCAG) standards.

• Experience integrating marketing technology with commerce, ticketing, or analytics platforms.

• Experience in the tourism, attractions, or hospitality industry.