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About the role
The Product Development Manager will own the end-to-end product lifecycle from initial concept and formulation to launch and post-launch performance tracking. They will manage relationships with manufacturers and suppliers while ensuring all products meet regulatory standards and commercial margin targets.
What they look for
Requirements
Candidates must have 3 to 5 years of experience in product development or management within the health and wellness industry. Proficiency in DTC metrics, supplier management, and project coordination across international time zones is essential.
Benefits
Full description
Product Development Manager
Advantage HQ · Remote (Philippines, LATAM or APAC) · Full-time
About Advantage HQ
Advantage HQ is a performance growth partner for direct-to-consumer and e-commerce brands. We combine creators, performance content, whitelisting and paid media into one growth system, and we work with fast-growing health and wellness brands across supplements, nutrition, personal care and wellness devices. Our team lives and breathes DTC: what makes customers buy, come back and tell their friends.
The Role
We are looking for a Product Development Manager to own the journey of health and wellness products from first idea to launch and beyond. You will turn customer insight, market trends and performance data into products people want, and work closely with creative, growth and operations teams so that every launch is commercially sharp and ready to scale.
What You Will Do
- Identify and validate new product opportunities using customer research, reviews, social listening, competitor analysis and sales data
- Own the product roadmap and development calendar, from concept and formulation brief through sampling, approval, packaging and launch
- Manage relationships with manufacturers, formulators, packaging suppliers and contract partners, including briefs, timelines, samples, pricing and quality checks
- Build business cases for new products and line extensions, covering COGS, margin, pricing, MOQs and projected LTV
- Make sure every product meets regulatory, labeling and claims requirements for its target markets (for example FDA and FTC guidelines for supplements and wellness claims), working with legal or regulatory advisors where needed
- Partner with creative and growth teams to shape product positioning, messaging and launch plans, so products are built to convert in DTC
- Track post-launch performance (conversion, AOV, repeat rate, reviews, returns) and drive iteration, bundles and range expansion
- Run clear project management: timelines, status updates, risks and cross-functional coordination across time zones
What You Bring
Must have
- 3 to 5 years of product development, product management or product marketing experience in health and wellness (supplements, nutrition, skincare, personal care, fitness or wellness devices)
- Hands-on experience taking physical consumer products from concept to launch
- Experience in a DTC or e-commerce environment, and comfort with metrics such as CAC, AOV, LTV and repeat purchase rate
- Working knowledge of supplier and manufacturer management, sampling, quality control and cost negotiation
- Familiarity with claims, labeling and compliance basics for health and wellness products
- Excellent written and spoken English, and strong project management and communication skills
- Comfortable working remotely with a US and EU based team, with overlap hours
Nice to have
- Experience on Shopify and tools such as Notion, Asana, ClickUp or Airtable
- Experience with influencer or creator-led launches, or working alongside performance marketing teams
- A sourcing network in Asia, North America or Europe
- Experience launching subscription products, bundles or multi-SKU ranges
What Success Looks Like
- First 30 days: learn our brands, products, processes and partners; audit the current product pipeline
- First 90 days: own the active development pipeline, with timelines and suppliers under control and at least one new concept validated and in development
- First 6 to 12 months: ship new products or line extensions on schedule and within margin targets, with a repeatable launch process in place
Compensation and Benefits
- Compensation: Depending on experience
- Fully remote
- Paid Time Off, Holidays
