About the role

The Product Marketing Manager is responsible for brand building, managing brand P/L, and developing profitable market share in local markets. They will lead annual brand plans, oversee marketing activation, and drive assortment and pricing initiatives in alignment with global strategies.

What they look for

Brand management Product marketing Financial acumen Marketing planning Brand activation Digital media Paid media Market share development Clinical evidence generation Consumer insights Communication skills Collaboration Strategic planning Pricing strategy Product management

Requirements

The ideal candidate holds a Bachelor's degree and has at least 2 years of experience in a Brand or Product Manager role, preferably within the healthcare sector. Strong financial acumen, communication skills, and the ability to set and execute marketing plans are required.

Benefits

Health Insurance Vision Insurance Dental Insurance Wellness Program Flexible Spending Accounts 401(k) with employer match Life Insurance Short-term disability insurance Long-term disability insurance Employee Assistance Program Paid Time Off Paid Holidays Critical illness insurance Hospital indemnity insurance Accident insurance Employee discounts Scholarship program

Full description

Product Marketing Manager

Who We Are

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.

About the Role

Essity Health and Medical Solutions is looking for an experienced Product Marketing Manager who will be accountable for brand building in local markets in line with global brand strategies.

The ideal candidate should live in Charlotte.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.

What You Will Do

Local Markets brand owner, overall responsible of Brand P/L, brand building and profitable market share development

Leads annual brand plans: owns brand A&P and defines brand activation touch points in line with global guidance.

Responsible of marketing local implementation, usage of global material, reduction of non-working in markets, maximization of digital & paid media

Leads Brand & Innovation campaign activation, tracking and corrective actions.

Briefs Marketing Activation Manages about annual brand plan.

Owns Brand assortment, product management and pricing in line with global guidance. Drives Assortment initiatives together with global partners (SC, GPM, GBIS, PMI)

Brand Building expert toward health care providers, payers, clinicians and consumers.

Identifies and supports generation of required clinical evidence for allocated product range and therapy areas

Expert in capturing consumers and customers insights

Provides feedback to the global brand strategy

Who You Are

Bachelors Degree

2+ years experience in a Brand or Product Manager role in healthcare preferred

Financial acumen and understanding

Strong communication and collaborative skills

Ability to set Marketing Plans

Ability to demonstrate a strong work ethic

Travel up to 20%

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Compensation and Benefits:

Expected Compensation

Competitive annual salary + annual incentive bonus + benefits

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Along with competitive pay you will be eligible for the following benefits:

United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance

Wellness program provided through Rally

Healthcare and Dependent Care Flexible Spending Accounts (FSA)

401(k) with employer match and annual employer base contribution

Company paid Basic Life, AD&D, short-term and long-term disability insurance

Employee Assistance Program

PTO offering with Paid Holidays

Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance

Employee discounts program

Scholarship program for children of Essity employees.

Additional Information

The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.

If you require reasonable accommodation as part of the application process please contact EssityHRNorthAmerica@essity.com

Together, we are improving lives, every day

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

Application End Date:

Job Requisition ID:

Essity264794