Data Analyst (Marketing & E-Commerce Alnalytics)

Company description

Publicis Groupe is the world’s largest agency holding group, leading in Digital, Creative, and Media transformation. With nearly 100 years of experience and 100+ markets worldwide, we’re proud to be ranked the #1 Agency Group globally by Forbes.

Here in Budapest, Publicis Groupe Hungary is the country’s largest integrated creative and media agency—home to 370+ experts, 250+ awards.

With our Power of One model, we offer expertise in Creative, Media, Digital and Production. Our modular setup integrates these disciplines, giving clients seamless access to the right blend of services to support their business and customers’ journey.

Think advertising is all wild ideas? Here’s the truth: media is where the numbers tell the story. Our media team designs, optimizes, and scales campaigns that reach millions of people at the right time, in the right place, and on the right screen.

If you love working with numbers, spotting patterns, and seeing your decisions play out in real-world results, you’ll feel right at home here.

Overview

DATA ANALYST (Marketing & E-Commerce Analytics)

We are looking for a Data Analyst (Marketing & E-commerce Analytics) to join our Data & Technology team and turn complex marketing, webshop, and campaign data into actionable business insights. You'll support one of Hungary’s largest online retailers while contributing to analytics projects across Publicis Groupe’s client portfolio.

In this role, you’ll analyze campaign performance, build benchmarking and forecasting frameworks, and provide data-driven recommendations that support business planning and decision-making. You’ll work closely with retailer stakeholders, media planners, strategists, and client teams to help maximize marketing effectiveness.

What you'll do

• Analyze webshop and digital campaign performance across multiple brands and channels.

• Build and maintain campaign benchmarking databases using historical performance data.

• Develop forecasting methodologies and performance estimates for future campaigns.

• Identify trends, opportunities, and actionable business insights through data analysis.

• Translate analytical findings into clear recommendations for business stakeholders.

• Support campaign planning, evaluations, and proposal development with data-driven insights.

• Develop benchmark methodologies by comparing campaigns with similar mechanics, formats, objectives, and brands

• Collaborate with media, strategy, client service, and retailer teams to support decision-making and optimization.

• Produce recurring and ad-hoc analytical reports for retailer stakeholders

• Contribute to analytical best practices and knowledge-sharing within the agency.

What we are looking for

• Experience as a Data Analyst, Marketing Analyst, Business Analyst, or in a similar analytical role.

• Strong analytical mindset and problem-solving skills.

• Advanced Excel, strong SQL knowledge, and hands-on Python experience.

• Experience working with large datasets and analytical methodologies.

• Ability to identify meaningful insights and connect them to business impact.

• Strong communication skills and confidence presenting findings to both technical and non-technical audiences.

• Fluent English (written & spoken).

• Experience with GA4, e-commerce analytics, Snowflake, BigQuery, dashboarding tools, or forecasting techniques is an advantage.

• Curious, proactive, and comfortable working in environments where not every process is already defined.

Why you'll love it here?

You’ll work on one of Hungary’s largest retailer marketing ecosystems, gaining exposure to hundreds of campaigns and a wide variety of marketing and e-commerce datasets. Your analyses and recommendations will directly impact campaign planning, forecasting, and business performance.

You'll be part of a collaborative Data & Technology team where you'll have the opportunity to build new analytical frameworks, develop valuable marketing and retail expertise, and grow your career within Publicis Groupe’s global network. With a high level of ownership and visibility, you'll help shape how data drives decision-making across the business.

Additional information

Why should you join Publicis Groupe?

• Diverse & Inclusive Environment - Viva La Difference is in our DNA.

We don’t just accept differences—we celebrate them. With 30+ nationalities under one roof, our team is proof that diversity fuels creativity and innovation. Our DE&I initiatives make sure every voice has space and every idea is valued.

• Thriving Community – Built on camaraderie.

We nurture a culture of involvement—colleagues who show up for each other, collaborate, and share wins. From Thirsty Thursdays to DE&I days and team-building events, we create space for real connections (and the occasional celebration dance).

• People-First - Well-Being Always.

We believe you can only bring your best when you feel your best. From initiatives like Working with Cancer and Screening Time Off, to coaching, mental and physical health support and women's health program, we provide the tools and flexibility to help you create a work–life balance that truly works for you.

• Grow With Us. - Your career, your runway.

Your journey is yours—we’re just here to fuel it. With tools like Marcel, our AI-powered platform, together with global learning programs, local classes and workshops, we’ll help you thrive and build a future-proof, AI-ready skillset.

• Flexible Work Arrangements – Your work, your rhythm.

Some days you’re office-ready, other days you’re better from home—we get it. Our flexible hours and hybrid options let you set the rhythm. And yes, your furry friends are always welcome in the office - paws on the floor, ideas on the table.

• Global Mobility with Work Your World – The world is your office.

Why stay put when you can take your job global? With Work Your World, you can spend a few weeks working from a selected Publicis Groupe office worldwide. Want to swap apartments with a colleague in Paris or Madrid? Go for it. It’s not just travel—it’s adventure with a laptop.

We’ve built this far—now let’s build forward, together.

Publicis Groupe Hungary is an equal opportunity employer. We believe different perspectives spark stronger ideas. That’s why we welcome applicants of all races, colors, religions, sexes, sexual orientations, gender identities or expressions, ages, national origins and disabilities. Everyone deserves an equal chance to thrive here, and we’re committed to making our hiring process - and our workplace - accessible, inclusive, respectful, and supportive for all.