Product Manager Growth (f/m/d)

Intro

Making healthy eating effortless – with plant-based, chef-crafted meals that deliver maximum nutrition, flavor, and convenience. At Every, we help people reach their health goals while protecting the planet. Our vision goes beyond quick fixes – it's about sustainable wellbeing.

We're hiring a mid- to senior-level Growth PM with a clear mission:

• Optimise the end-to-end customer acquisition journey to maximise conversion.
• Ensure quality and consistency across all our markets as we scale.

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Every is a premium plant-based frozen meal subscription, live in Germany & Austria, Switzerland, Benelux and Denmark, with France next. Our product team runs three squads (Acquisition, Retention, Platform). This role will be part of the  Product Acquisition squad, and will be working closely to the Paid Marketing Teams. Your responsibilities

Own audience expansion

Our Acquisition squad owns the core funnel: the quiz, recommendation logic, the main customer journey and key landing pages. You'll complement it by going deep on the segments where we place big bets, such as weight loss, protein-focused eaters and families.

• Understand each segment. Research what each audience needs, what motivates them to buy and what holds them back. Size the opportunity and set segment-level KPIs.
• Build dedicated journeys. Create tailored entry points, landing pages, recommendations and offers that speak to each segment's goals.
• Partner with Marketing. Test new angles, messages and offers together, and turn the ones that work into lasting product experiences.
• Decide where to invest. Review segment performance regularly and decide where to double down, iterate or stop.

Outcome: new audience segments that convert profitably and keep growing, each with a clear journey and KPIs.

Own the success of our seasonal campaigns

We launch seasonal campaigns and bundles regularly. You'll bring a product lens to each launch and co-own its performance with Marketing, from concept to post-launch review.

• Shape the offer. Work with Marketing and Culinary on bundle content: which meals to feature, how to position them, and why, based on past performance and customer preferences.
• Protect the customer experience. Track review scores and feedback per bundle, find what drags them down, and drive fixes with the right teams.
• Optimise campaign pages. Test and improve copy, imagery and merchandising to lift conversion.
• Close the loop. Set clear goals for every launch, measure results against them, and build a playbook that makes each season better than the last.

Outcome: campaigns that launch smoothly, delight customers and perform better each season.

Own quality and efficiency across markets

As we add markets and campaigns, our tools and processes need to scale without trading off quality. You'll own this as a core goal with clear outcomes.

• Improve how we manage our CMS, so it stays consistent as we scale.
• Make localisation smoother, so every market gets accurate, consistent content.
• Automate repetitive tasks, starting with campaign releases across markets.
• Set up a simple, reliable QA process with clear checks before anything goes live.

Outcome: high-quality, consistent releases in every market, shipped faster and with less manual effort. What you bring

You're a hands-on growth PM who cares as much about getting the basics right as about the next big test.

• 4–6 years in product management, with at least 2 in growth, CRO or e-commerce.
• A track record of running A/B tests end to end and turning results into shipped improvements.
• Strong analytical skills: comfortable in Mixpanel or similar, and able to work closely with data on your own.
• Operational rigour: you are detail oriented and you love to turn something messy into something efficient.
• Bonus: Hands-on experience with a headless CMS (Storyblok, Contentful or similar) and localisation workflows.
• Clear, structured communication with technical and non-technical partners.
• Comfortable with ownership in a fast-moving scale-up, where you set priorities and say no.

Nice-to-haves

• Background in DTC, subscription or food e-commerce
• Shopify experience

What we offer

• A high level of ownership in your role from day one

• A hybrid working model with a beautiful office in Kreuzberg

• Free lunches at the office

• 30% employee discount on every. products

• Subsidized Deutschlandticket and Urban Sports Club membership

• 30 days of annual leave

Next steps

How you'll work

You'll report to the Head of Product and your contribution will have direct impact on the company's growth.

• Your squad: you will be part of the Product Acquisition team, which today consists of 1 Senior Product Manager, 1 Senior Product Designer, and dedicated developers capacity. Much of this work is strategy, analysis and planning, so you'll often move without heavy design.
• Partners: Marketing (performance, brand, CRM), Culinary and Operations, Customer Care, and the Acquisition, Retention and Platform squads.
• Rhythm: two-week sprints with refinement, planning and mid-sprint check-ins; a bi-weekly product team meeting with roadmap updates and demos.
• Ownership: you propose your initiatives based on quali-quantitative insights, agree objectives with the Head of Product, and own sprint scope.
• Briefs: every initiative starts from a test card: customer problem, hypothesis, evidence, success metrics and test method.
• Tools: Shopify, Storyblok, VWO, Mixpanel, BigQuery, Notion and Jira.

Don't tick every box? That's okay – we still encourage you to apply. Just send us your application and we'll get back to you as soon as possible.

We look forward to hearing from you!

About us

We aim to simplify healthy living. The future lies in delicious, sustainable food options that inspire better eating habits.