CHEIL USA

Junior Data Analyst, CRM

CHEIL USA Plano, Texas, United States

Advertising Services · 201-500 employees

6 h ago
data-analyst Mid (2-5 yrs) Full-time United States
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About the role

Produce weekly, monthly, and post-campaign reports, monitor KPIs, and analyze CRM creative attributes against engagement and conversion performance. Support modeling, forecasting, testing, tracking validation, and integrated cross-channel analysis while working with Data Engineers to validate data sources and reporting definitions.

What they look for

SQL Python Tableau Marketing Analytics CRM Analytics Campaign Reporting Creative Taxonomy Analysis Propensity Modeling Forecasting A/B Testing Adobe Analytics Google Analytics Campaign Tracking Data Quality Validation Cross-Channel Analysis Digital Campaign Metrics

Requirements

Requires 2 to 3 years of experience in marketing, CRM, or digital analytics, working knowledge of SQL and Python, and experience with Tableau or a similar BI tool. Candidates should understand email and digital campaign metrics and have hands-on experience with Adobe Analytics or Google Analytics; CRM platforms and search, social, or paid media analysis experience are advantageous.

Full description

Cheil USA/CRM Data & Analytics

Position Title: Junior Data Analyst, CRM 

Client account: Samsung

Location: Plano, TX / Hybrid

Team: CRM Data & Analytics (Data-driven Strategy), reporting to the Data Lead

Type: Full-Time

Start Date: Immediate

Position Overview

The Junior Data Analyst keeps the Samsung Mobile (MX) CRM program informed with accurate, timely reporting. The role produces weekly, monthly and post-campaign reports, runs creative taxonomy analysis, and supports the Senior Data Analyst on modelling, tests and cross-channel analysis that connects CRM with onsite, search, social and paid media data.

Key Responsibilities

Campaign reporting

  • Produce weekly, monthly and post-campaign performance reports.
  • Track KPIs against targets and flag changes early.

Creative taxonomy analysis

  • Tag CRM creatives against the standard creative taxonomy (subject line, pre-header, module, copy, visual).
  • Correlate creative attributes with open, click and conversion performance.

Analysis support

  • Prepare pre-campaign data and support propensity modelling and forecasting.
  • Check tracking (UTM/CID) in Adobe Analytics and Google Analytics, and help read A/B test results.
  • Pull and prepare onsite, search, social and paid media data to support integrated campaign analysis.

Data quality

  • Work with the Data Engineers to validate data sources and report definitions.

Required Qualifications

  • 2 to 3 years in marketing, CRM or digital analytics.
  • Working knowledge of SQL and Python, and of Tableau or a similar BI tool.
  • Familiarity with email and digital campaign metrics.
  • Hands-on experience with Adobe Analytics or Google Analytics (GA4), including onsite behavior and campaign tracking analysis.
  • Experience with a CRM platform such as Adobe Campaign, Salesforce Marketing Cloud or Braze is a plus.
  • Experience analyzing search behavior with Google Search Console, SEMrush or similar tools is a plus.
  • Experience analyzing social response with social listening tools is a plus.
  • Experience analyzing paid media data is a plus.
  • Careful with numbers and able to explain results in plain language.
  • Must be able to work the hybrid schedule at the agency in Plano, Texas.

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