Senior Product Manager – China Platforms (Mini Programs & Web/App)

Job Description

Job Title: Senior Product Manager – China Platforms (Mini Programs & Web/App)

Location: Hainan, China

About the Role

As a Senior Product Manager – China Platforms, you will own and drive the product strategy and execution for MOVE’s China-facing digital ecosystem — including WeChat Mini Program, Alipay Mini Program, and MOVE’s websites and mobile apps serving China users.

This role requires a strong understanding of China’s digital landscape, platform ecosystems, and payment environments. You will work closely with Engineering, Design, Commercial, Marketing, and Partnerships to ensure MOVE delivers a localized, high-performing, and scalable travel experience for China users.

Key Responsibilities

1. Product Strategy & Platform Ownership

• Own the product roadmap for MOVE China platforms (WeChat Mini Program, Alipay Mini Program, Web, App).

• Define product vision aligned with China growth strategy and cross-border travel objectives.

• Drive localization strategy for China users, including UX, payments, and ecosystem integrations.

• Identify growth levers within China’s super-app ecosystem.

2. Product Development & Execution

• Lead end-to-end product lifecycle from discovery to launch and iteration.

• Work closely with engineering teams to deliver features across mini programs, web, and app.

• Prioritize backlog based on impact, feasibility, and China market relevance.

• Ensure high-quality execution, platform compliance, and scalability.

3. Ecosystem & Platform Integration

• Drive integration with WeChat ecosystem features (login, wallet, social sharing, customer engagement tools).

• Manage Alipay integrations including wallet incentives, payment flows, and promotional campaigns.

• Partner with China commercial and partnerships teams to align product initiatives with campaigns and tourism board collaborations.

• Ensure compliance with China regulatory requirements where applicable.

4. Data, Growth & Optimization

• Monitor KPIs including acquisition, conversion, retention, and transaction success rates.

• Conduct A/B testing and optimize user journeys within mini program constraints.

Leverage analytics to improve performance across platforms.

• Work with data teams to build dashboards and insights specific to China users.

5. Cross-Functional & Stakeholder Management

• Act as the single product owner for China platforms.

• Collaborate with engineering, design, marketing, legal, and external partners.

Present roadmap updates and performance reports to leadership.

• Ensure alignment between China operations and regional MOVE strategy.

Required Qualifications & Experience

Essential:

• 6+  years of experience in Product Management.

• Experience managing products within China digital ecosystems (WeChat, Alipay, or similar super-app environments).

• Strong understanding of Mini Program architecture and platform constraints.

• Experience with consumer-facing digital products (OTA, e-commerce, fintech, or marketplace preferred).

• Solid understanding of APIs, microservices, and platform integrations.

• Experience working in Agile development environments.

• Strong analytical mindset with experience using data to drive decisions.

• Excellent communication skills in English and Mandarin.

Preferred:

• Prior experience in TravelTech, OTA, cross-border commerce, or digital payments.

• Experience launching or scaling products within China market.

• Familiarity with Tencent and Ant ecosystem commercial tools.

• Experience working in fast-scaling startups or regional tech platforms.

Why Join AirAsia MOVE?

• Be part of MOVE’s China expansion journey.

• Shape cross-border travel technology connecting China and ASEAN.

• Work on high-impact platforms within WeChat and Alipay ecosystems.

• Collaborate with regional and global stakeholders.

• Play a key role in building MOVE’s long-term China growth strategy.

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职位名称：高级产品经理 – 中国平台（小程序及Web/App） 工作地点：中国海南

关于岗位

作为高级产品经理 – 中国平台，您将负责并推动 MOVE 面向中国市场的数字产品生态的产品战略与执行，包括 微信小程序、支付宝小程序，以及面向中国用户的 MOVE 网站与移动应用。

该岗位需要对中国数字生态、平台体系及支付环境具备深入理解。您将与工程、设计、商业、市场及合作伙伴团队紧密协作，确保 MOVE 为中国用户提供本地化、高性能且具备可扩展性的旅行产品体验。

主要职责

1. 产品战略与平台负责人

• 负责 MOVE 中国平台产品路线图（微信小程序、支付宝小程序、Web、App）。

• 制定与中国市场增长战略及跨境旅游目标一致的产品愿景。

• 推动中国用户本地化策略，包括用户体验、支付方式及生态整合。

• 挖掘中国超级应用生态中的增长机会与驱动因素。

2. 产品开发与执行

• 主导产品从需求探索、开发上线到持续迭代的全生命周期管理。

• 与工程团队紧密合作，推动小程序、Web 与 App 功能交付。

• 基于业务影响、技术可行性及中国市场相关性进行需求优先级管理。

• 确保产品高质量交付、平台合规性及系统可扩展性。

3. 生态与平台整合

• 推动与微信生态能力的整合（登录、微信支付、社交分享及用户运营工具）。

• 管理支付宝生态整合，包括钱包激励、支付流程及营销活动支持。

• 与中国商业及合作伙伴团队协作，使产品规划与市场活动及文旅合作项目保持一致。

• 在适用情况下确保符合中国相关监管与合规要求。

4. 数据增长与优化

• 监控关键指标（用户获取、转化率、留存率及交易成功率）。

• 在小程序平台限制条件下开展 A/B 测试并持续优化用户路径。

• 利用数据分析提升各平台产品表现。

• 与数据团队合作，构建面向中国用户的数据看板与洞察体系。

5. 跨团队与利益相关方管理

• 作为中国平台的产品唯一负责人（Product Owner）。

• 与工程、设计、市场、法务及外部合作伙伴协作推进项目。

• 向管理层汇报产品路线图进展与业务表现。

• 确保中国业务运营与 MOVE 区域整体战略保持一致。

任职资格与经验

必备条件

• 6 年以上产品管理经验。

• 具备中国数字生态产品经验（微信、支付宝或类似超级应用环境）。

• 深入理解小程序架构及平台限制。

• 有面向消费者的数字产品经验（优先考虑 OTA、电商、金融科技或平台型产品）。

• 熟悉 API、微服务架构及平台集成。

• 具备敏捷开发（Agile）工作经验。

• 优秀的数据分析能力，能够以数据驱动决策。

• 优秀的中英文沟通能力。

优先条件

• 具备 TravelTech、OTA、跨境电商或数字支付经验。

• 有中国市场产品上线或规模化经验。

• 熟悉腾讯及蚂蚁生态商业工具。

• 有高速成长型初创公司或区域科技平台经验。

为什么加入 AirAsia MOVE？

• 参与 MOVE 中国市场拓展的重要阶段。

• 打造连接中国与东盟的跨境旅行科技产品。

• 深度参与微信与支付宝生态核心平台建设。

• 与区域及全球团队协作共创影响力项目。

• 在 MOVE 长期中国增长战略中发挥关键作用。