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Yum!

KFC - Sr. Martech Data Analyst I

Yum! Ho Chi Minh City, Vietnam

Restaurants · 10,001+ employees

6 h ago
data-analyst Mid (2-5 yrs) Full-time Vietnam
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About the role

The role involves driving global digital insights and supporting KFC's Brand Experience strategy through actionable analytics. You will own end-to-end analytical initiatives, from problem scoping to insight development, while partnering with cross-functional teams to optimize digital performance.

What they look for

Data Analysis SQL Python R Tableau Power BI Domo Google Analytics A/B Testing Experimentation Stakeholder Management Digital Strategy Statistical Analysis Ecommerce Communication

Requirements

Candidates must have at least 4 years of experience in analytics and proficiency in programming languages like SQL, Python, or R. Additionally, the role requires hands-on experience with Google Analytics, BI tools, and strong stakeholder management skills.

Full description

We are seeking an experienced data and analytics leader to help drive global digital insights across KFC’s business. This role will support KFC Global's Brand Experience strategy by delivering actionable analytics that enhance guest experience, improve digital performance, and enable smarter decision-making across markets.

You will play a critical role in advancing KFC’s digital measurement capabilities, partnering with cross-functional and international stakeholders to ensure consistent, scalable analytics frameworks. The successful candidate will own end-to-end analytical initiatives — from opportunity identification and problem scoping to analysis execution, insight development, and executive-ready storytelling.

As part of the KFC Global Brand Experience team, you will help elevate how data and technology inform digital strategy across regions, ensuring our ecommerce and digital platforms are optimized to drive growth and deliver best-in-class guest experiences worldwide.

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