Product Manager GTM - Car Manufacturer
ELP Consult Ltd. City of London, England, United Kingdom
Human Resources Services · 11-50 employees
About the role
Develop and execute go-to-market strategies for vehicle models while collaborating with cross-functional teams to align product goals. Manage pricing, promotional strategies, and sales enablement tools to drive profitability and performance.
What they look for
Requirements
Requires approximately 10 years of experience within an OEM and a strong understanding of retail consumer finance. Candidates should possess an entrepreneurial spirit and ideally hold a relevant degree or qualification.
Full description
Please be aware that only applicants with solid experience in the car manufacturing industry will be considered.
This job requires working onsite at Chiswick Park London, 5 days a week.
Responsibilities:
- Develop and execute go-to-market (GTM) strategies for new and existing vehicle
models and automotive services.
- Conduct market research and competitive analysis to identify opportunities,
pricing strategies, and positioning.
- Define target customer segments and create value propositions tailored to retail
and fleet customers.
- Collaborate with Sales, Marketing, Dealer Networks, and After-Sales teams to
align product strategies with revenue goals.
- Develop pricing, packaging, and promotional strategies to drive sales and
profitability.
- Create and maintain sales enablement tools, including training materials, product
guides, and playbooks.
- Track and analyse launch performance, sales data, and customer feedback, and recommend improvements.
- Manage cross-functional stakeholders to ensure on-time, on-budget execution of
GTM initiatives.
Requirements
- Ideally 10 years’ experience working within an OEM.
- Ideally 3 years’ experience working in tactical campaign area and have good
performance in promoting cars.
- Strong understanding of retail consumer finance essential
- With experience across some of the core responsibilities
- Ideally with a relevant degree or qualification.
- Strong sales target driven and entrepreneurial spirit with good business acumen.
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