ELP Consult Ltd.

Product Manager GTM - Car Manufacturer

ELP Consult Ltd. City of London, England, United Kingdom

Human Resources Services · 11-50 employees

Mar 10
product-manager Principal (10+ yrs) Full-time United Kingdom
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About the role

Develop and execute go-to-market strategies for vehicle models while collaborating with cross-functional teams to align product goals. Manage pricing, promotional strategies, and sales enablement tools to drive profitability and performance.

What they look for

Go-to-market strategy Market research Competitive analysis Pricing strategy Value proposition Retail consumer finance Sales enablement Product management Automotive industry Stakeholder management Business acumen Data analysis Campaign management Fleet sales Product positioning

Requirements

Requires approximately 10 years of experience within an OEM and a strong understanding of retail consumer finance. Candidates should possess an entrepreneurial spirit and ideally hold a relevant degree or qualification.

Full description

Please be aware that only applicants with solid experience in the car manufacturing industry will be considered.

This job requires working onsite at Chiswick Park London, 5 days a week.

Responsibilities:

  • Develop and execute go-to-market (GTM) strategies for new and existing vehicle

models and automotive services.

  • Conduct market research and competitive analysis to identify opportunities,

pricing strategies, and positioning.

  • Define target customer segments and create value propositions tailored to retail

and fleet customers.

  • Collaborate with Sales, Marketing, Dealer Networks, and After-Sales teams to

align product strategies with revenue goals.

  • Develop pricing, packaging, and promotional strategies to drive sales and

profitability.

  • Create and maintain sales enablement tools, including training materials, product

guides, and playbooks.

  • Track and analyse launch performance, sales data, and customer feedback, and recommend improvements.
  • Manage cross-functional stakeholders to ensure on-time, on-budget execution of

GTM initiatives.

Requirements

  • Ideally 10 years’ experience working within an OEM.
  • Ideally 3 years’ experience working in tactical campaign area and have good

performance in promoting cars.

  • Strong understanding of retail consumer finance essential
  • With experience across some of the core responsibilities
  • Ideally with a relevant degree or qualification.
  • Strong sales target driven and entrepreneurial spirit with good business acumen.

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