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Senior Data Analyst

Publicis Groupe Holdings B.V Bogota, RAP (Especial) Central, Colombia

Information Services · 11-50 employees

Sep 02
data-analyst Senior (5-10 yrs) Full-time Colombia
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About the role

The Senior Data Analyst will transform complex marketing and media data into actionable insights for the team. They will be responsible for developing dashboards and analyzing performance across various digital advertising platforms.

What they look for

Data Analytics Marketing Analytics Media Analytics Business Intelligence SQL Data Visualization Dashboard Development Google Campaign Manager 360 Meta Search Ads 360 Google Data Studio Looker Studio Tableau Excel Digital Media Data Warehousing

Requirements

Candidates must have 5+ years of experience in data or marketing analytics with strong proficiency in SQL and data visualization tools. A deep understanding of digital media platforms and advanced Excel skills are required for this role.

Full description

Company description

Publicis Global Delivery (PGD); Publicis Groupe’s industry leading globally connected capability platform. Where talent, technology & operations combine to delivery amazing solutions for our clients. Expertise across Media, Data, Technology, Commerce & Production in all regions of the world.

PGD is comprised of the best talent, and ways-of-working, which enables global scale, innovation and transformation, each day.

Culture, growth and wellbeing underline all aspects of Publicis Global Delivery.

#WeArePGD

Overview

We are looking for a Senior Data Analyst – Marketing Analytics to join our team and turn complex marketing and media data into actionable insights. The ideal candidate combines strong analytical and data visualization skills with hands-on experience working with digital media platforms and marketing data.

Qualifications

  • 5+ years of experience in Data Analytics, Marketing Analytics, Media Analytics, Business Intelligence, or a related field.
  • Strong understanding of Marketing and Digital Media.
  • Hands-on experience manipulating and analyzing media data from digital platforms, such as:• Google Campaign Manager 360 (CM360)
  • Meta
  • Search Ads 360 (SA360)
  • Other digital advertising and marketing platforms
  • Strong SQL skills and experience querying data warehouses.
  • Strong experience with data visualization and dashboard development.
  • Experience with Google Data Studio/Looker Studio and/or Tableau.
  • Advanced Excel skills.
  • English B2+ - C1

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