Product Marketing Manager

Clera San Francisco, California, United States · $150K–$240K/yr

Technology, Information and Internet · 11-50 employees

Yesterday

Senior (5-10 yrs) Full-time United States

Create a free account to apply — email only, no card. You can also save this posting or score it against your profile with AI.

Applying here? Try the free cover letter tool — paste this posting and your résumé, no account needed.

About the role

You will own hands-on product marketing and demand generation for an AI platform, including developing positioning, messaging, and growth programs. Responsibilities also include creating marketing content, managing paid campaigns, and planning field marketing events.

What they look for

Product marketing Demand generation B2B SaaS AI Positioning Messaging Content strategy Go-to-market strategy Paid acquisition SEO Lead generation Conversion optimization A/B testing Field marketing Event planning

Requirements

The role requires at least 5 years of marketing experience in B2B SaaS or AI with a strong portfolio in end-to-end campaigns. Candidates must demonstrate hands-on expertise in product positioning, demand generation, and data-driven campaign optimization.

Benefits

Equity Comprehensive health insurance 401(k) match

Full description

About the Role

Own hands-on product marketing and demand generation for an AI platform serving the hospitality sector. You will build positioning, campaigns, and growth programs that help customers understand and adopt the product.

What You'll Do

Develop product positioning, messaging, and website pages tailored to customer segments.

Create video content, use cases, webinars, blog posts, and other marketing materials.

Research competitors and market trends to inform go-to-market strategy.

Run content and channel experiments, including newsletters, podcasts, and influencer partnerships.

Plan field marketing campaigns, events, conferences, and customer relationship dinners.

Develop thought leadership content for company leaders across LinkedIn and other channels.

Direct and optimize paid campaigns, signup funnels, lead generation, and conversion experiments.

What We're Looking For

At least 5 years of marketing experience in B2B SaaS or AI, with ownership of end-to-end campaigns.

Hands-on experience across product marketing, positioning, demand generation, and paid acquisition.

Experience with both inbound channels, such as SEO and content, and outbound programs, including events and field marketing.

Ability to measure campaign results, analyze conversion funnels, and run A/B tests.

Strong content and campaign portfolio, including experience with complex or technical products.

Experience in a fast-growing company and comfort running multiple marketing experiments. Hospitality experience is not required.

Compensation & Benefits

Base salary is $150,000 to $240,000 annually, with equity and comprehensive health insurance and a 401(k) match. Visa sponsorship is not available.

Location

On-site in San Francisco, California.