Senior Power BI Developer

Company Description

Location: Basingstoke (Hybrid working, 3 office days per week)

Employment Type: Permanent, Full Time

Why Join Us?

• Annual bonus opportunity 
• Help shape modern, scalable reporting and self-service analytics as The AA invests in its data capabilities.
• Own meaningful Power BI solutions from understanding business needs and sourcing data through to development and adoption.
• Work alongside a collaborative Data team, broaden your technical capabilities and explore evolving BI tools and approaches.

For over a century, The AA has been keeping Britain moving. Today, millions of drivers trust us to be there when it matters most, and we're equally committed to supporting the people who make that possible. With a 4.5-star Glassdoor rating, we've built a culture where colleagues are empowered to grow, collaborate and make a real impact for our customers on every journey. Which has been recognised by Sunday Times “Best Places to Work” for the last two years.

Job Description

This is the Job

At The AA, data is central to how we understand our customers, improve performance and make better decisions. As we modernise our data estate and tools, we're looking for a hands-on Senior Power BI Developer to turn complex information into clear, reliable and useful insights for teams across the business.

You'll develop scalable dashboards, reports and semantic models, working directly with stakeholders to understand what they need and why. This is more than a reporting role: you'll be confident finding, accessing and working with the underlying data, rather than relying on others to provide ready-made datasets. You'll also help improve automation, reporting performance, governance and adoption of self-service analytics.

Key Responsibilities

• Design, build and maintain robust Power BI reports, dashboards and semantic models that support operational and strategic decisions.
• Work with stakeholders to clarify requirements, challenge assumptions and translate business questions into practical BI solutions.
• Identify, access, query and shape relevant data sources, collaborating with Data Engineering where needed to ensure reliable, reusable outputs.
• Improve reporting efficiency through automation, performance tuning, sound data modelling and clear documentation.
• Maintain good Power BI workspace practices, including deployment, version control, data integrity and consistent report design.
• Support colleagues and business users with self-service analytics, troubleshooting, knowledge sharing and adoption of new capabilities.

What Do I Need?

You’ll Bring

• Practical experience developing and improving Power BI solutions, with strong working knowledge of DAX, Power Query and effective dashboard design.
• Confident SQL skills and an ability to independently locate, query, extract and transform data, rather than only working with datasets prepared by others.
• A sound understanding of data modelling, reporting performance and how to build scalable, trustworthy BI outputs.
• Experience translating stakeholder requirements into clear reporting solutions, with the communication skills to explain findings to technical and non-technical audiences.
• Familiarity with BI development practices such as report automation, workspace governance and deployment, alongside a proactive approach to learning.
• Curiosity about the wider BI landscape and openness to tools and capabilities beyond Power BI, including platforms such as Databricks and emerging AI-assisted analytics.

Additional Information

Belonging at The AA

At The AA, we value the unique perspectives, experiences and ideas that our people bring. We've nurtured a workplace where everyone feels valued, respected and empowered to do their best work.

Through our employee communities and inclusion initiatives, we’ve created opportunities for people to connect, share experiences and influence positive change across the business. This is a place where your voice matters and where you can belong, grow and succeed.

Driven by People, Rewarded by Benefits

We believe in rewarding our people. That's why we offer a comprehensive benefits package including;

• 25 days' annual leave plus bank holidays, the option to buy additional holiday
• Up to 7% employer pension contribution
• Free AA breakdown membership from Day One with 50% discount for family and friends, discounts on AA products including car and home insurance
• 24/7 GP access and wellbeing support for you and your family
• A wide range of employee discounts, including our popular car salary sacrifice scheme

#LI-HH

#LI-Hybrid

• Location: Basingstoke
• Business Unit: Chief Operating Office