Product Manager, Cards

JOB SUMMARY / INTRODUCTION

• To manage the end-to-end performance of credit card products, delivering against growth, profitability, and customer experience objectives. The role is accountable for executing product strategy, driving portfolio performance, leading campaign delivery, and ensuring effective cross-functional coordination to maintain competitive and compliant card propositions.

KEY RESPONSIBILITIES

• Own delivery against the Cards annual plan, including KPIs, revenues, and risk and operational cost metrics.
• Support the planning and execution of the overall card product strategy.
• Manage the full product lifecycle, including features, pricing, positioning, and ongoing performance monitoring.
• Lead the development, launch, and commercialization of new products and services that enhance customer value and drive business growth.
• Develop and execute marketing campaigns to drive product growth, in collaboration with Marketing and in alignment with Portfolio and Acquisitions teams.
• Collaborate closely with key internal stakeholders (Marketing, Finance, Technology, Operations, Risk, Compliance) to deliver product initiatives.
• Ensure adherence to all regulatory, audit, and internal policy requirements.
• Develop team capability through coaching, guidance, and ongoing performance management.

REQUIREMENTS / QUALIFICATIONS

• Experience in credit cards, consumer banking, or retail lending, preferably within the UAE or GCC.
• Prior experience in credit card acquisition, product management, or sales performance management.
• Experience supporting pricing, campaign governance, and regulatory compliance.
• Bachelor’s degree in Business, Finance, Marketing, or a related field.

Preferred / Beneficial

• MBA preferred.

About Us:

First Abu Dhabi Bank (FAB) is the largest bank in the UAE and one of the world's largest and safest financial institutions. We offer a comprehensive range of personal and private banking services, including credit cards, Islamic banking, investments, loans, and mortgages. Our commitment to excellence and innovation drives us to provide top-tier financial solutions to our clients.

Life at FAB:

Working at FAB means being part of a team of talented and passionate individuals with a shared vision to support the ambitions of our stakeholders to "Grow Stronger." We embrace the needs of our customers across the globe with a sense of responsibility and confidence driven by extensive expertise that can only be delivered by an ambitious world-class organization

Career Development:

FAB offers unique career choices, a chance to innovate, craft solutions for the future, and express yourself in a performance-based culture that will unleash the best in you. Whether you are an experienced professional or just starting your career, FAB provides a range of learning and development initiatives to support all employees through training and skill development.

Our Values:

At FAB, we place our customers at the core of our activities, live our values each day in every way, celebrate achievements, and empower each other to deliver leading solutions. We have structured plans for the recruitment and career progression of Emirati talent to enable them to make a mark in the financial and banking sector both regionally and globaly that rewards your hard work and dedication.

Join our team and be part of a journey to shape the future of banking.