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Senior/Lead Product Manager(Website)

Impress Barcelona, Catalonia, Spain · €70K–€80K/yr

Jul 10
product-manager Senior (5-10 yrs) Full-time Spain
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About the role

The Senior/Lead Product Manager will own the website platform roadmap, including CMS architecture and engineering integrations to support marketing scalability. They will also lead cross-functional efforts to optimize the acquisition funnel and drive organic growth through content and SEO strategies.

What they look for

Product Management CMS Architecture Next.js Strapi SEO Content Strategy CRO A/B Testing Funnel Analytics User Journey Optimization UX Principles Data-driven Mindset Cross-functional Leadership Engineering Integrations

Requirements

Candidates must have 5+ years of product management experience, preferably in high-growth B2C or health-tech sectors. Strong expertise in web platforms, CMS architecture, SEO, and CRO frameworks is required.

Benefits

Teeth aligner benefits Whitening benefits Competitive salary Fresh fruits Healthy snacks

Full description

🌟 Join Impress – Europe’s Leading Health-Tech Innovator!

We believe everyone deserves a smile they’ll love 😁. As the largest Ortho clinic chain in Europe, we combine cutting-edge tech with expert care, revolutionizing invisible orthodontics since 2019.

With 150+ clinics across 10 countries 🌍 and rapid growth, we’re improving lives worldwide.

We are looking for a Senior/Lead Product Manager(Website) to join our Onsite Team in Barcelona and lead the transformation of our digital presence.

📢 Why we’re cool:

  • Work with an international and multicultural team
  • Competitive salary
  • Teeth aligner and whitening benefits
  • Collaborative work environment and positive culture
  • Opportunities to grow within a fast-paced, innovative company and real start-up experience with big challenges
  • Fresh fruits and healthy snacks at the office

🔥What You’ll Do:

  • Platform & CMS Ownership: Own the roadmap for our website platform, including CMS architecture and engineering integrations, ensuring it empowers the marketing team to scale.
  • Content Engine & SEO: Drive the development of our content site, including Treatment Hubs, Doctor Profiles, and City/Local pages, to transform it into a primary organic growth driver.
  • CRO & Funnel Optimization: Maintain ownership of the full acquisition funnel (A/B testing, conversion optimization) to turn high-intent traffic into booked consultations.
  • Cross-Functional Leadership: Partner with Marketing, SEO, Engineering, and Clinical teams to lead product delivery and ensure our website meets both business and user needs.

🔥Requirements:

  • 5+ years in Product Management, ideally in high-growth B2C or health-tech environments.
  • Strong experience managing web and CMS platforms (e.g., Strapi, Next.js) and architecture.
  • Proven background in SEO and Content Strategy as organic growth drivers.
  • Expert-level skills in CRO, A/B testing frameworks, and full-funnel analytics.
  • Strong analytical skills and data-driven mindset.
  • Experience with funnel analysis and user journey optimization.
  • Understanding of UX principles and user behavior.
  • Strong collaboration and communication skills.
  • Fluent English: (Spanish is a major plus) as you will be operating in a multicultural, international environment.

At Impress we cultivate a culture of inclusion and diversity. We celebrate our employees' individual strengths, views, and experiences and we encourage all candidates to apply, without regard to race, color, religion, gender identity, sexual orientation, age, national origin, disability, or any other factor.

🌈💪

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