Graphic Designer
Barry's New York, New York, United States · $90K/yr
Wellness and Fitness Services · 1,001-5,000 employees
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About the role
Create motion graphics, animations, video assets, and static designs for marketing, retail, digital, social media, and in-studio channels while maintaining Barry’s brand guidelines. Collaborate with cross-functional teams, manage multiple projects and deadlines, and ensure deliverables meet platform specifications.
What they look for
Requirements
The role prefers a bachelor’s degree in motion design, graphic design, digital media, or a related field, and requires at least three years of professional experience in motion design, animation, or digital content creation. Candidates should have expert proficiency in Adobe Creative Suite, a strong design portfolio and foundation, and the communication, collaboration, and organizational skills to deliver high-quality work on tight timelines.
Full description
About the role
The Graphic Designer will play a key role in bringing the Barry’s brand to life through compelling content across digital, print, and in-studio channels. This role will be responsible for creating engaging motion graphics, animations, and video assets across marketing, retail, and digital platforms, as well as static design content such as digital ads, social assets, and in-studio signage. The ideal candidate is highly creative, detail-oriented, and fluent in both design principles and storytelling.
What you'll do
- Conceptualize, design, and produce motion graphics and static assets (social posts, digital ads, emails, print collateral, in-studio materials) that align with brand guidelines
- Collaborate with the Retail, Marketing, and Digital teams to develop content for social media, campaigns, in-studio screens, websites, and paid media
- Translate brand direction and campaign concepts into dynamic motion assets that resonate with diverse audiences
- Edit and enhance video content with graphics, typography, and special effects
- Ensure all deliverables meet technical specifications across platforms and devices
- Manage multiple projects simultaneously while meeting deadlines within a fast-paced environment
- Stay current on design trends, motion techniques, and emerging digital media platforms
- Support special projects and cross-functional creative initiatives as assigned
- Support brand campaigns and initiatives with both motion and static deliverables
- Ensure all visual outputs (motion and static) are consistent with brand guidelines and visual identity.
- Innovation & Creativity: Generates new ideas, embraces exploration, and applies creative problem-solving to elevate design work
Qualifications
- Bachelor’s degree in Motion Design, Graphic Design, Digital Media, or related field preferred
- 3+ years of professional experience in motion design, animation, or digital content creation
- Expert proficiency in Adobe Creative Suite including After Effects, Premiere Pro, Illustrator, Photoshop, and InDesign; proficiency in Figma, Keynote or similar digital design/presentation tools a plus.
- Strong self-management skills, such as file organization, deadline tracking, and proactive task prioritization
- Strong design foundation in typography, color, and composition
- Strong portfolio demonstrating both motion and graphic design work
- Experience creating assets for social media, digital campaigns, and branded content for luxury and/or fitness brands
- Ability to adapt to shifting priorities and deliver high-quality work on tight timelines
- Strong communication and collaboration skills
- Fluent in creative language as it relates to receiving feedback, communicating creative thought processes or decisions, and the ability to action on purely conceptual direction
- Experience in art direction is a major plus
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