Senior Data Analyst (Adobe Analytics)

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 3,000 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

We are looking for a Senior Data Analyst to transform media and digital performance data into clear, actionable insights that support business and marketing decision-making. This role will be responsible for analyzing performance across media channels, developing insights, and creating reports and visualizations that effectively communicate trends and opportunities to stakeholders.

The ideal candidate has strong experience with Adobe Analytics, Tableau, and Excel, along with hands-on experience reporting on media channels such as Paid Search, Paid Social, and Programmatic. Strong communication, organization, and a proactive approach are essential for success in this role.

Responsibilities

• Analyze digital and media performance data to identify trends, opportunities, and actionable insights.
• Develop reports and dashboards that clearly communicate campaign and channel performance.
• Create and maintain data visualizations using Tableau.
• Leverage Adobe Analytics to analyze digital performance and user behavior.
• Use Excel for data analysis, reporting, and quality validation.
• Report on media channels including Paid Search, Paid Social, and Programmatic.
• Translate complex datasets into meaningful insights and recommendations for business and marketing stakeholders.
• Identify opportunities to improve reporting processes, data quality, and analytical efficiency.
• Manage multiple reporting needs and priorities while maintaining accuracy and organization.
• Proactively identify performance trends, anomalies, and areas requiring further analysis.

Qualifications

• English B2+ or higher.
• Proven experience in a Data Analyst, Media Analyst, Marketing Analyst, or similar analytics-focused role.
• Strong hands-on experience with Adobe Analytics.
• Proficiency with Tableau or comparable data visualization tools.
• Advanced proficiency in Microsoft Excel for analysis and reporting.
• Experience analyzing and reporting on media channels such as Paid Search, Paid Social, and Programmatic.
• Strong ability to develop insights and translate data into clear, actionable recommendations.
• Excellent communication and presentation skills, with the ability to explain analytical findings to different audiences.
• Strong organizational skills and attention to detail.
• Proactive, analytical, and solution-oriented mindset.
• Ability to manage multiple priorities and work effectively with cross-functional teams.