Marketing Data Analyst

ThreeTrader is looking for a Marketing Data Analyst to build a reliable view of marketing performance across the complete client journey—from first interaction through registration, verification, first-time deposit and active trading.

This role will help the business understand which markets, channels, campaigns and audience segments generate genuine commercial value.

Key Responsibilities• Build and maintain marketing dashboards covering acquisition, activation, retention and revenue.

• Connect and analyse data from advertising platforms, websites, CRM systems, trading systems and internal databases.
• Define consistent reporting standards and data definitions across marketing teams.
• Measure performance by market, channel, campaign, creative, device and customer segment.
• Analyse the funnel from visitor to registration, KYC completion, first-time deposit and active client.
• Develop attribution models and evaluate channel incrementality.
• Monitor CAC, CPA, cost per verified client, cost per FTD, LTV, ROAS and payback period.
• Identify tracking gaps, data-quality issues and abnormal performance patterns.
• Partner with marketing teams to improve budget allocation and campaign efficiency.
• Create customer cohorts and analyse retention, deposit and trading behaviour.
• Support forecasting, target setting and annual marketing planning.
• Design measurement frameworks for experiments, promotions and new-market launches.
• Present complex analysis as clear commercial recommendations for senior management.

Success Measures• Accuracy and reliability of marketing reporting

• Dashboard adoption across the business
• Reduction in tracking and attribution gaps
• Speed of insight delivery
• Improvement in budget-allocation decisions
• Marketing CAC and payback-period visibility
• Quality of forecasting and performance recommendations

• 3–5+ years of experience in marketing analytics, product analytics or business intelligence.
• Advanced SQL and strong spreadsheet skills.
• Experience with visualisation platforms such as Power BI, Tableau or Looker.
• Experience with GA4, Google Tag Manager and major advertising platforms.
• Understanding of attribution, cohort analysis, funnel analysis and experimental design.
• Ability to work with large, multi-source datasets.
• Strong commercial judgment and communication skills.
• Experience with Python or R is desirable.
• Experience in FX, CFD, fintech, financial services, gaming or another high-volume digital acquisition business is highly desirable.

Ideal ProfileYou are commercially curious and naturally sceptical of surface-level metrics. You want to know not only which campaign generated registrations, but which activity created verified, funded and valuable long-term clients.

• Competitive salary and performance-based bonus
• Opportunity to own and shape creative direction in a high-growth market
• A collaborative, international team culture with flat hierarchy
• Modern office in Taichung with flexible working arrangements
• Professional development budget and access to industry tools and resources
• The chance to be part of a pivotal growth phase in the Asia-Pacific FinTech space