Project Manager, Direct Mail

Project Manager, Direct Mail

Dallas, TX

About the role

This role leads the end-to-end execution of direct mail campaigns, translating business objectives into detailed project plans that guide strategy, creative development, data processing, production, postal deployment, and final in-home delivery. The position serves as the central coordinator across internal teams, clients, dealers, and external vendors, aligning timelines, deliverables, audience requirements, personalization rules, and approval processes to ensure accurate, compliant, and on-time campaign execution. This job monitors scope, budgets, forecasts, production schedules, and operational risks, proactively resolving issues related to data quality, vendor performance, dealer participation, and mailing logistics while maintaining financial and program alignment. It also drives continuous improvement in workflow, reporting, automation, and quality control, helping scale direct mail operations through stronger processes, better tools, and a collaborative, accountable approach.

What you'll do

• Manage Direct Mail Campaign Execution — Coordinate direct mail programs from intake and planning through creative development, data processing, production, postal deployment, and in-home delivery. Establish project plans, workflows, and milestones to ensure campaigns are executed accurately, efficiently, and on schedule.
• Develop and Maintain Campaign Plans and Timelines — Create, manage, and communicate integrated schedules covering strategy, creative development, data processing, proofing, printing, mailing, and reporting activities. Monitor dependencies and adjust plans proactively to accommodate business, production, or dealer requirements.
• Coordinate Cross-Functional Teams and Vendors — Serve as the central point of coordination among Account Management, Creative, Media, Production, Analytics, Finance, Legal, Technology teams, print vendors, data providers, and mail houses. Facilitate communication, align stakeholders, and ensure all participants understand requirements, timelines, and deliverables.
• Manage Audience, Data, and Versioning Requirements — Coordinate audience segmentation, list management, data processing, personalization rules, versioning requirements, and campaign business logic. Partner with internal and external data teams to ensure data accuracy, compliance, and successful campaign execution.
• Administer Dealer Participation and Enrollment Programs — Manage dealer enrollment, campaign participation, approvals, communications, and exception handling processes. Ensure dealer-specific requirements are incorporated accurately while maintaining compliance with program standards and production deadlines.
• Monitor Scope, Budget, and Campaign Performance — Track projects against approved scopes, budgets, forecasts, and campaign objectives. Identify variances, escalating costs, or changing requirements and collaborate with Account and Finance teams to recommend solutions and maintain financial alignment.
• Coordinate Production, Print, Postal, and Delivery Processes — Oversee proofing, production schedules, print specifications, postal preparation, and mailing activities. Ensure quality standards are met, approvals are secured, and campaigns are delivered according to established timelines and operational requirements.
• Manage Risks, Issues, and Operational Exceptions — Proactively identify and mitigate risks related to data quality, production schedules, dealer participation, vendor performance, approval timelines, and mailing execution. Develop contingency plans and facilitate resolution of issues that may impact delivery or campaign effectiveness.
• Lead Campaign Planning and Program Forecasting — Partner with Account Management, Finance, and client stakeholders to support annual planning, program forecasting, campaign scoping, volume estimates, operational requirements, and resource planning. Translate business objectives into executable direct mail programs and operational plans.
• Drive Process Improvement and Operational Innovation — Identify opportunities to improve efficiency, scalability, automation, reporting, quality control, and workflow management. Support implementation of new technologies, tools, and operational best practices across direct mail programs.
• Demonstrate Agency Values — Consistently embody Moroch's values of Humanity, Diversity, Integrity, Tenacity, and Curiosity in all interactions and work activities. Foster collaborative relationships, promote inclusivity and respect, act with accountability and transparency, persevere through challenges, and continuously seek opportunities to learn, improve processes, and embrace innovation.

Role-based skills

• Project Workflow Management
• Project Scheduling
• Scope Management
• Approval Workflow Coordination
• Vendor & Partner Management
• Resource Management
• Project Budget Management
• Project Reporting
• Variable Data Processing
• Risk Management Knowledge
• Direct Mail Program Management
• Dealer Network Coordination
• Data & Audience Management
• Campaign Documentation Management

• Uphold our agency values — Humanity. Diversity. Integrity. Tenacity. Curiosity.

Core skills

• Project Management
• Effective Communication
• Effective Planning
• Analytical Thinking
• Client Focus
• Accountability & Follow Through
• Relationship Management
• Business Acumen
• Problem Solving
• Adaptability
• Takes Initiative
• Precision & Accuracy
• Priority Setting
• Continuous Learning
• Functional & Technical Knowledge
• Technology Readiness

Leadership skills

• Teamwork & Collaboration
• Delegation & Accountability
• Performance & Results Management
• Team Building & Development

Qualifications

• Relevant Degree — Bachelor's degree in marketing, advertising, communications, business, or a closely related field, or equivalent professional experience demonstrating the ability to manage agency project workflows, documentation, and cross-functional coordination.
• Agency Experience — 4+ years of experience in a project management role within an advertising agency or marketing environment, with direct responsibility for coordinating creative campaign work from briefing through final delivery.
• Direct Mail Experience — Experience managing direct mail, print production, loyalty, CRM, retail, franchise, dealer, or other highly versioned marketing programs involving audience segmentation, production coordination, vendor management, and deployment execution.
• Workflow Ownership — Demonstrated experience managing multiple concurrent projects through planning, execution, approval, production, and final delivery in a cross-functional agency environment. Proven ability to coordinate resources, manage timelines and dependencies, monitor scope and budgets, facilitate resolution of project issues, and keep work moving efficiently from initiation through completion.

What you'll find at Moroch

We're committed to creating an environment where people can do great work and build meaningful careers. Eligible employees have access to a comprehensive benefits program including:

• Medical, dental, and vision coverage
• 401(k) with company match
• Generous PTO, paid holidays, and give back time for volunteering
• Hybrid work
• Mental health and wellbeing resources
• Fitness reimbursement
• Paid parental and child-bonding leave

About Moroch

At Moroch, we believe that local changes everything. We unearth specificity from local culture to create impact at scale for regional, national and multi-location brands. We anchor every decision in business insights, unleashing our teams to develop relentlessly fresh creative and intentional media strategies that change behaviors. Every solution we create closes the proximity gap, helping brands get closer to consumers and communities. Moroch is a proudly independent agency dedicated to helping franchisees and local marketers drive business results. Visit moroch.com to learn more about our clients and current work.

Equal opportunity statement

This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch is an Equal Opportunity Employer.

Travel Requirements

Travel may be required for this position, up to approximately 10% of the time.