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MEL Systems and Services Ltd

Sales Engineer

MEL Systems and Services Ltd Chennai, Tamil Nadu, India · ₹120K/yr

Appliances, Electrical, and Electronics Manufacturing · 51-200 employees

23 h ago
solutions-engineer Mid (2-5 yrs) Full-time India
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About the role

The Sales Engineer is responsible for identifying new business opportunities, generating leads, and managing the sales pipeline within the manufacturing sector. They will conduct product demonstrations, gather customer requirements, and coordinate with internal technical teams to close orders.

What they look for

Consultative Selling Technical Presentation Negotiation Customer Relationship Management Value Selling Opportunity Qualification Objection Handling Closing Techniques Territory Management Communication Skills Problem-solving Analytical Thinking Customer-focused Team Collaboration Time Management Business Etiquette

Requirements

Candidates should have 2-3 years of experience in industrial digital technology sales and a strong understanding of manufacturing operations. Excellent communication, presentation, and analytical skills are required, along with a willingness to travel extensively.

Full description

Key Responsibilities

Business Development

  • Identify

new business opportunities in manufacturing industries.

  • Generate

qualified leads through customer visits, references, exhibitions, seminars, and digital marketing campaigns.

  • Develop

relationships with OEMs, System Integrators, Consultants, and End Customers.

  • Maintain

an updated sales pipeline in CRM.

  • Meet

monthly, quarterly, and annual sales targets.

  • Identify

opportunities for repeat business and annual maintenance contracts (AMC).

Customer Engagement

  • Visit

customer plants to understand manufacturing processes.

  • Conduct

requirement gathering meetings with production, quality, maintenance, and IT teams.

  • Analyze

customer pain points.

  • Recommend

suitable Digital Manufacturing solutions.

  • Build

long-term customer relationships.

Product Demonstration

  • Conduct

software demonstrations.

  • Present

live dashboards.

  • Demonstrate

mobile applications.

  • Explain

reporting features.

  • Conduct

proof-of-concept (POC) demonstrations.

Customer Follow-up

  • Follow

up on quotations.

  • Coordinate

technical discussions.

  • Negotiate

commercial terms.

  • Resolve

customer concerns.

  • Track

order closure.

Market Intelligence

  • Study

competitor offerings.

  • Analyze

market trends.

  • Track

new technologies.

  • Identify

emerging industries.

  • Share

market insights with management.

Internal Coordination

Work closely with:

  • Proposal

Team

  • Software

Development Team

  • Project

Managers

  • Business

Analysts

  • Application

Engineers

  • Marketing

Team

  • Service

Engineers

  • Finance

Team

CRM Management

Maintain records of:

  • Leads
  • Opportunities
  • Customer

interactions

  • Quotations
  • Sales

forecasts

  • Visit

reports

  • Lost

opportunity analysis

Industry Exposure

Experience in one or more of the following sectors is preferred:

  • Automotive
  • Auto

Components

  • Electronics

Manufacturing (EMS)

  • Tire

Manufacturing

  • Food

& Beverage

  • FMCG
  • Chemical
  • Renewable

Energy

  • EV

Battery Manufacturing

Required Sales Skills

  • Consultative

Selling

  • Technical

Presentation

  • Negotiation
  • Customer

Relationship Management

  • Proposal

Discussion

  • Value

Selling

  • Opportunity

Qualification

  • Objection

Handling

  • Closing

Techniques

  • Territory

Management

Soft Skills

  • Excellent

communication skills

  • Strong

presentation skills

  • Problem-solving

mindset

  • Analytical

thinking

  • Customer-focused

approach

  • Team

collaboration

  • Self-motivated

and target-oriented

  • Time

management

  • Professional

business etiquette

  • Willingness

to travel extensively

A successful Industrial Digital Technology Solutions Sales Engineer should:

  • Understand

manufacturing operations and customer pain points.

  • Effectively

articulate the value of digital transformation solutions.

  • Build

trusted relationships with stakeholders at all levels.

  • Collaborate

seamlessly with technical and delivery teams.

  • Stay

informed about emerging Industry 4.0 technologies and market trends.

  • Consistently

achieve sales targets while maintaining high customer satisfaction.

This job description is well suited for organizations offering Industrial Digital Technology Solutions such as MES, OEE, Traceability, IIoT, SCADA, WMS, CMMS, AI-based manufacturing analytics, and Smart Factory solutions.

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