Sr. Graphic Designer

SUMMARY OF POSITION:

This role is split equally between hands-on design across all channels and brands and art direction for campaign and location shoots. On the design side, it creates campaign and seasonal assets and works in partnership with the brand designers who own each brand's creative. On the art direction side, it plans assigned lifestyle and campaign shoots, including concept, wardrobe and styling, shot lists, and toolkits. Shoot work is prioritized and assigned by the Group Creative Director, who leads some shoots directly or with external partners. The role partners closely with the Group Creative Director, Art Director, Designers, Copywriter, Creative Operations, and marketing and product teams.

ESSENTIAL FUNCTIONS: design

• Design and produce campaign and seasonal assets across digital channels, including PDP infographics, homepage and collection banners, landing pages, email and SMS, social and announcement posts, paid ads, Amazon A+ and Brand Stores, and video graphics and overlays.
• Work in partnership with the Endurance and Team Sports designers, who own their brands' creative and ongoing work. Provide campaign and overflow support, with priorities set by the Group Creative Director and Creative Operations.
• Design uniforms and apparel graphics for photoshoots, athlete content and product lines, in coordination with marketing and product teams.
• Use AI image generation and editing tools for campaign imagery, comps and asset extension.
• Ensure files are production-ready and built to channel and platform specifications.

Essential functions: art direction for campaign and lifestyle shoots

• Support campaign and location shoots as assigned and prioritized by the Group Creative Director. Some shoots are led by the Group Creative Director or external partners.
• Develop campaign and content concepts from creative briefs, including mood boards, look development and visual direction, for review with the Group Creative Director.
• Collaborate and execute concepts developed by brand designers when assigned.
• Create lifestyle and campaign shot lists aligned to channel needs (DTC, Amazon, email, paid, retail, social).
• Lead wardrobe and styling on assigned shoots: build looks, and source and coordinate samples with brand and product teams.
• Support pre-production with Creative Operations through the pre-production playbook, including props and location needs.
• Art direct on location and on set alongside the Group Creative Director, Producer, Content Creator and marketing partners, so capture matches the approved concept and the shot list is complete. Ensure all shots are captured before talent is dismissed and the shoot wraps.
• When campaign and PDP capture share a brief, partner with the Art Director, Packaging & PDP, on one unified shot plan.
• Curate post-shoot selects and build brand toolkits: curated sets of final campaign assets published to the DAM and distributed to teams for campaign use.

Essential functions: collaboration and workflow

• Maintain brand standards and guidelines across all brands.
• Work in monday.com as the source of truth for timelines and deliverables and follow established file naming and asset management standards.
• Present concepts and work in progress in creative reviews, and turn feedback from multiple stakeholders into finished work.
• Other duties as assigned.

POSITION SPECIFICS:

• This is a full-time position
• Typical work hours and days are Monday – Friday, 8:30 a.m. to 5:00 p.m.
• This position is based out of the Costa Mesa, CA office
• This position is expected to travel approximately 10% for this position.
• Hybrid schedule with designated 2 days in-office days, plus additional in-office or on-location days as shoots, prep and meetings required, subject to business needs and company policy.

SUPERVISORY RESPONSIBILITIES:

• This position does not have any leadership requirements and/or responsibilities.

REQUIRED EDUCATION & EXPERIENCE:

• Bachelor's degree or formal training in graphic design, digital design, visual communications or a related field.
• 5+ years of professional design experience, including hands-on shoot planning or art direction for photo and video.
• Portfolio showing both finished digital design across multiple channels and campaign concepting.
• Experience designing apparel graphics within template and production constraints.
• Experience with wardrobe and styling direction and with building shot lists for lifestyle or athletic content.
• Expertise in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and Figma; After Effects and Premiere a plus.
• Hands-on experience with AI image tools and AI-assisted workflows.
• Experience in a multi-brand, consumer or sports environment; in-house experience preferred.
• Highly organized, comfortable switching between brands and priorities, and able to share workload closely with peer designers.

PHYSICAL DEMANDS/WORK ENVIRONMENT:

Candidate must be able to successfully perform the essential functions of this job with ability to: be in a stationary position 50% of the time; occasionally move about inside the office to access fine cabinets, office machinery (such as a calculator, copy machine, printer, etc.); constantly operate a computer; occasionally ascend/descend stairs; constantly position self to maintain files in file cabinets; the ability to communicate information and ideas so others will understand; must be able to exchange accurate information in these situations; the ability to observe details at close range (within a few feed of the observer); and frequently move boxes weighing up to 25 pounds across office for various needs. Ability to work in outdoor weather conditions if projects/opportunities arise. The noise level in the work environment is usually moderate.

This job specification should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions and perform any other related duties as may be required by their supervisor. Reasonable accommodations may be offered to enable individuals with disabilities to perform the essential functions. The requirements listed are representative of the knowledge, skill, and/or ability required.

United Sports Brands is an Affirmative Action and Equal Employment Opportunity (EEO) employer.