Outside Sales Engineer - Concord-Fairfield-Napa

Position Overview

Position: Outside Sales Engineer Location: North Bay Area (Concord, Fairfield, Napa)

Rust Automation & Controls is seeking a dynamic and driven Outside Sales Engineer to support and grow the Bay Area territory, including the North Bay Area - Concord, Fairfield, and Napa. This role focuses on sales and promotion of assigned product specialties while working closely with internal sales teams, manufacturing partners, and directly with end users.

Key Objectives

• Achieve sales goals through increased revenue and gross margin
• Develop and maintain strong relationships with existing and prospective customers
• Execute territory and account strategic planning
• Develop opportunities and report on key sales activities

Role & Responsibilities

The Outside Sales Engineer will support customers throughout the Bay Area region, engaging with commercial, industrial, and municipal end users.

Core Responsibilities

• Learn and maintain working knowledge of all products and solutions offered by Rust Automation & Controls
• Prospect and promote products, services, and solutions within assigned commercial, industrial, and municipal accounts
• Grow territory sales and gross margin by increasing penetration in existing accounts and establishing relationships with new customers
• Analyze specifications, application requirements, and related documents to prepare quotations in collaboration with the Inside Sales team
• Conduct joint sales calls with management and manufacturing partners to strengthen customer relationships and maximize opportunities
• Perform site walkdowns in industrial and commercial environments to assess needs and recommend tailored solutions
• Maintain a robust CRM database, including accounts, contacts, opportunities, and projects
• Clearly articulate customer solutions and collaborate with internal teams to ensure effective execution

Qualifications & Profile

• Technical degree or 2–3 years of industrial sales experience (or related field)
• Willingness and ability to travel frequently within the assigned territory, including occasional overnight travel
• Self-motivated with the ability to set ambitious goals and achieve them
• Strong desire to learn, grow, and be coachable
• Resilient, adaptable, and solution-oriented with a positive, can-do attitude
• Excellent interpersonal and communication skills with a customer-first mindset
• Strong organizational and time-management skills
• Ability to work independently while leveraging internal resources
• Proficiency with Microsoft Office and CRM/ERP systems (e.g., NetSuite, Salesforce)

Benefits & Perks

• Competitive compensation based on education and experience
• Stability and long-term security of a family-owned organization
• Extensive training and professional development opportunities
• Comprehensive benefits package including medical, dental, and vision coverage
• Life insurance
• 401(k) with company match
• Company Vehicle

Is This You?

• Do you have a pioneering spirit and enjoy working for a growing company with a strong culture?
• Do you thrive in a motivated, team-oriented environment focused on customer solutions?
• Do you enjoy solving problems and taking on challenges?
• Do you strive to exemplify excellence in everything you do?

If you answered YES, Rust Automation & Controls would love to welcome you to our family.