Product Manager
San Miguel Corporation Pasig, Metro Manila, Philippines
Food and Beverage Services · 10,001+ employees
About the role
The Product Manager is responsible for defining and implementing brand strategies to achieve targets in volume, revenue, and market share. They also lead the development and launch of new products while presenting business reviews and marketing plans.
What they look for
Requirements
The role requires experience in managing product lines and executing annual marketing plans. Candidates must be capable of monitoring market performance and driving product growth.
Full description
- Product Manager, reporting to the Group Product Manager
- Co-defines, develops, implements, monitors the brand/product lines’ strategies and marketing plans
- Ensures achievement of targets: volume, revenue, profitability, market shares, household penetration and timely execution of the annual marketing plan
- Leads the development and launch of new products
- Crafts and presents Business Reviews and Annual Marketing Plan
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