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IDFC FIRST Bank

Product Manager-Current Account

IDFC FIRST Bank Mumbai, Maharashtra, India

Banking · 10,001+ employees

20 h ago
product-manager Senior (5-10 yrs) Full-time India
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About the role

The role involves leading the development and management of Current Account product offerings to meet customer needs and business goals. It requires cross-functional collaboration to drive acquisition and retention while ensuring compliance with regulatory guidelines.

What they look for

Product Management Market Research Competitor Benchmarking Product Development Pricing Strategy Performance Metrics Regulatory Compliance Go-to-market Strategy Sales Enablement Cross-functional Collaboration Digital Banking Customer Acquisition Customer Retention Product Training

Requirements

The candidate must have at least 5 years of experience and hold a graduate or postgraduate degree. Strong skills in market research, product design, and sales enablement are required for this position.

Full description

Job Requirements Role/ Job Title: Senior Product Manager-Current Account

Function/ Department: Retail Liabilities

Job Purpose:

To lead the development, enhancement, and management of the Current Account product offerins, ensuring alignment with customer needs, regulatory requirements, and business goals. The role involves cross-functional collaboration to drive customer acquisition, and retention.

Roles & Responsibilities:

'1. Conduct market research and competitor benchmarking to identify gaps and opportunities.

2. Design and develop new Current Account variants tailored to customer segments (e.g., SMEs, professionals, startups), their features, pricing etc.

3. Monitor key product performance metrics (book size, acquisition metrics, retention metrics)

4. Ensure all product features and processes comply with RBI and internal guidelines.

5. Sales Enablement & Training - Develop go-to-market strategies, sales toolkits, and marketing collaterals.

Secondary Responsibilities:

'1. Conduct product training for branches, relationship managers, and channel partners and support frontline teams with customer-specific solutions

2. Liaise with digital banking team to enabling all the product features on mobile/internet banking

Qualifications:

Graduate – Any

Post Graduate – Any

Years of Experience:

5+

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