Product Manager
Ferring Pharmaceuticals Ho Chi Minh City, Vietnam
Pharmaceutical Manufacturing · 5,001-10,000 employees
About the role
Develop and implement marketing plans for assigned pharmaceutical products while managing A&P budgets and promotional activities. Build strong relationships with Key Opinion Leaders and provide training and support to the field force to ensure successful product performance.
What they look for
Requirements
Requires a degree in pharmacy or medicine, with an MBA or business degree being an advantage. Candidates must have 2-5 years of experience in a multinational pharmaceutical company and strong expertise in marketing and brand management.
Full description
Job Description:
* Job description:
- Develop marketing plan, cycle action plan for the assigned products & co-operates with field force to implement it successfully. Responsible for A&P expenses for the assigned products. Ensure expenses are within the approved budget.
- Organize promotional activities and prepare promotional materials accordingly to the approved plan.
- Prepare monthly reports which includes analysis on product’s performance vs. target, implementation of promotional activities, information on market situation, proposed plan of action for next month
- Build close working relationship with Key Opinion Leaders (KOLs), professional associations, maintain close and harmonic relationship with customers
- Provide training to the field force on relevant products and disease knowledge
- Support the field force in their daily works for the matters related to marketing aspect such as meeting KOLs, product presentation at major events, etc
- Report to line manager regularly on matters regarding market situation competitor’s activities, health related policy and response from doctors in relation to Ferring products
- Forecasting orders of products
* Required Education/Qualifications/Skills
- Pharmacist or medical doctor. BSc in Business or MBA is an advantage
- Minimum 2 - 4 year experience in multinational pharmaceutical company
- Minimum 3 - 5 year experience in marketing (Preferably as Product Specialist, Product Executive or Product Manager)
- English fluency
- Microsoft office fluency
* Required Competencies (Behavioral Indicators)
- Strategic Agility
- Drive for Results
- Ability to multi-task - to plan, organize and prioritize work to effectively meet deadlines
- Creative in thinking, planning and execution of multiple projects
- Strong understanding of marketing and brand management concept and framework
- Experience in launching a Pharmaceutical Brand in Vietnam will be an added advantage
- Understand Vietnam pharmaceutical industry – regulation – laws – Code of conduct
- Networking: KOLs- Decision makers
- Understand thorough tender and hospital listing process
- Presentable with a positive attitude and pleasant personality
- Ability to work in a team atmosphere with flexible attitude to work
- Excellent interpersonal communication
Location:
Ferring Vietnam
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