Lead Product Designer

Job Description:

Lead Product Designer  

Manchester M50 3SP or London EC2R 7HJ - hybrid - minimum 2 days per week in the office 

Permanent

Full time 37.5 hours per week

Salary £55300 - £69100 depending on experience + Management Bonus

We make health happen

You’ll lead how we design and discover better digital health experiences at Bupa - working with product and engineering to define the problems worth solving, test ideas early, and deliver solutions that make a real difference to customers’ lives.

How you’ll help us make health happen

• Design end-to-end experiences that feel intuitive and deliver real value.

• Lead discovery and strategy—frame problems, validate ideas, and guide teams to solutions.

• Embed research into every decision and champion evidence-based design.

• Facilitate collaboration through workshops and design sprints.

• Shape product direction with product and engineering partners.

• Balance user and business needs to create desirable, feasible, and viable solutions.

• Drive design quality, accessibility, and consistency through systems and standards.

• Foster a culture of experimentation and continuous learning.

• Coach and grow designers, setting a high bar for craft and thinking.

What you bring

• Demonstrable, substantial experience in product design in a leadership or mentorship role.

• A portfolio that demonstrates strategic thinking, interaction design depth, and measurable impact.

• Depth in product design plus breadth across research, service, content, systems, or strategy.

• Ability to zoom out on vision and zoom in on details.

• Experience working with AI tools like Figma Make.

• Discovery mindset: test early, guide through ambiguity.

• Interaction-first approach: design how it works, not just how it looks.

• Skilled in Figma, design systems, and accessibility (WCAG 2.2 AA).

• Experience in research and usability testing;

• Strong grasp of discovery, experimentation, and agile ways of working.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell

• Bupa health insurance as a benefit in kind

• An enhanced pension plan and life insurance

• Onsite gyms or local discounts where no onsite gym available

• Various other benefits and online discounts

Why Bupa? 

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do. 

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That’s why we especially encourage applications from people with diverse backgrounds and experiences.  

Bupa takes pride in being a Level 2 Disability Confident Employer and will aim to offer an interview/assessment to disabled applicants who best meet the minimum criteria for the role. We’re committed to ensuring you’re treated fairly during the recruitment process and offer reasonable adjustments to anyone who may benefit from accommodations to the recruitment process.   

Time Type:

Full timeJob Area:

PR , Marketing & BrandLocations:

Bupa Place