Salesforce Marketing Cloud Developer

Position: Salesforce Marketing Cloud Developer

Location: Chennai - Onsite-Hybrid

Shift Timing: 3.00AM - 12.00PM PST (US Pacific Time)

About the role: We are looking for an experienced Salesforce Marketing Cloud Developer to design, develop, implement, and maintain marketing automation solutions using Salesforce Marketing Cloud. The ideal candidate should have strong hands-on experience in email marketing, customer journey automation, audience segmentation, campaign management, and integration with Salesforce CRM and other enterprise applications. The candidate will work closely with marketing, business, and technical teams to deliver personalized, data-driven customer engagement solutions across multiple channels.

Key Responsibilities:

• Design, develop, and implement marketing automation solutions using Salesforce Marketing Cloud.

• Build and manage customer journeys using Journey Builder.

• Develop and execute email marketing campaigns using Email Studio.

• Create dynamic and personalized email templates using AMPscript, HTML, CSS, and SQL.

• Design and manage data extensions, subscriber lists, and audience segmentation.

• Develop complex SQL queries for data extraction, transformation, and campaign targeting.

• Implement automation workflows using Automation Studio.

• Integrate Salesforce Marketing Cloud with Salesforce Sales Cloud, Service Cloud, and external applications.

• Work with APIs, REST/SOAP integrations, and Marketing Cloud Connect.

• Implement personalized customer engagement strategies across email, SMS, and other supported marketing channels.

• Monitor campaign performance, delivery rates, engagement metrics, and customer journeys.

• Troubleshoot marketing automation issues and optimize campaign performance.

• Ensure data privacy, security, consent management, and compliance with applicable regulations.

• Collaborate with business stakeholders to understand marketing requirements and translate them into technical solutions.

Required Technical Skills:

• Strong hands-on experience with Salesforce Marketing Cloud.

• Experience with Journey Builder, Email Studio, and Automation Studio.

• Proficiency in AMPscript, SQL, HTML, and CSS.

• Experience working with Data Extensions, Contact Builder, and Audience Builder.

• Knowledge of Salesforce Marketing Cloud Connect and CRM integration.

• Experience with REST and SOAP APIs.

• Understanding of email deliverability, subscriber management, and campaign analytics.

• Knowledge of customer segmentation and personalized marketing automation.

• Experience with troubleshooting, performance optimization, and production support.

Good to Have Skills:

• Salesforce Marketing Cloud certifications:

• Salesforce Certified Marketing Cloud Administrator.

• Salesforce Certified Marketing Cloud Developer.

• Salesforce Certified Marketing Cloud Email Specialist.

• Experience with Mobile Studio, SMS and WhatsApp integrations.

• Knowledge of Salesforce Data Cloud and Marketing Cloud Personalization.

• Experience with Einstein AI capabilities in Marketing Cloud.

• Understanding of GDPR, CAN-SPAM, and other applicable data privacy regulations.

• Experience with Agile development methodologies.