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wetter.com GmbH

Senior CRM Product Manager with Focus on Braze & Native apps (m/w/d)

wetter.com GmbH Constance, Baden-Württemberg, Germany

Online Audio and Video Media · 51-200 employees

Oct 16
product-manager Senior (5-10 yrs) Full-time Germany
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About the role

You will have full ownership of the CRM strategy for one of Germany's most popular weather applications. You will also be responsible for experimenting with AI technologies to enhance CRM performance.

What they look for

CRM Product Management Artificial Intelligence Strategic Planning Data Analysis Communication Team Leadership

Requirements

The role requires a senior professional with experience in CRM product management and a collaborative mindset. Candidates should be comfortable working in a dynamic, flat-hierarchy environment with a focus on quick decision-making.

Benefits

Full ownership of CRM Budget for AI experimentation Hybrid work Flexible hours Corporate culture with flat hierarchies Social benefits Employee services

Full description

Standort

Hybrid · Konstanz, Munich or Berlin · Product team At wetter.com, CRM is not about coupons and carts. It is how our iOS and Android apps deliver value: the right alert, forecast, warning or story at the right moment. You own that channel, with Braze and AI as your main tools. Millions of app users across Europe mean your experiments reach significance in days, not months.

Your mission Get more new users to activate. Get more users to come back.

Deine Aufgaben

  • Own the CRM roadmap and its KPIs
  • Build onboarding, activation and retention journeys in Braze
  • Raise push opt in rates together with Product and Design
  • Help Editorial reach the right audience for every story
  • Run experiments in Braze and inside the apps, and decide what ships
  • Use Braze AI features, and build your own AI tools where Braze stops

Dein Profil

  • 5+ years in CRM or lifecycle for B2C apps, 3+ on native iOS and Android
  • Hands on Braze expertise: Canvas, Liquid and Connected Content as daily basics, plus BrazeAI tools such as Operator, agents and Decisioning Studio
  • Proven wins in opt in, activation or retention, with numbers
  • Solid experimentation skills; comfortable pulling and analysing your own data
  • Product craft: clear requirements, a prioritised backlog, close work with tech
  • You already build things with AI, not just use them
  • Fluent English; German is a plus

Deine Benefits

  • Full ownership of CRM for one of Germany's most used weather apps
  • Freedom and budget to experiment with AI
  • Hybrid work, flexible hours, occasional travel between offices
  • A corporate culture defined by team spirit, open communication, a dynamic atmosphere, flat hierarchies, and quick decision-making processes
  • Informal and collaborative environment: no titles or strict dress codes, fostering a relaxed and approachable culture
  • A wide range of perks, social benefits, and employee services in a leading media company

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