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CIMB Group Malaysia

Data Scientist, GCMB - Customer Portfolio Management MY

CIMB Group Malaysia Kuala Lumpur, Kuala Lumpur, Malaysia

Banking · 51-200 employees

7 h ago
data-scientist Mid (2-5 yrs) Full-time Malaysia
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About the role

The Data Scientist is responsible for driving portfolio growth through segmentation and the development of tactical campaigns for cash management and lending products. They will analyze data from multiple sources to identify business opportunities and collaborate with stakeholders to ensure program deliverables are met.

What they look for

Data Analytics Portfolio Management Customer Segmentation Campaign Management Market Insights Data Scraping Lead Generation MIS Reporting Stakeholder Management Financial Analysis Product Management Risk Management Marketing Strategy Customer Retention Cross-selling

Requirements

The role requires strong analytical skills to evaluate market insights and develop effective acquisition and retention strategies. Candidates must be proficient in managing MIS reporting and coordinating with cross-functional teams to support business objectives.

Full description

  • Responsible for driving portfolio growth and revenue generation through portfolio segmentation and initiatives for cash management, deposit, FX and lending products.
  • Understand the current engine of growth and identify next growth segments within the portfolio through regular refresh of portfolio snapshot covering PPC, business vintage, facilities limit, ENR, revenue generation, industry type, persona, MOCA penetration, and digital active.
  • Critically evaluate information gathered from multiple sources, analyze and identify opportunities and threats to business.
  • Develop core and tactical campaigns to support NTB acquisition and ETB deepening based on portfolio and market insights.
  • Tapping into data analytics, data scrapping from alternate data sources to broaden acquisition funnel such as loan submission system, off us CASA, trade system – suppliers and buyers, remittance base, business portals, merchant & etc.
  • Conduct campaign briefing to Sales/Branches which entail leads selection criteria, salient information, applicable promotion, fulfillment, process and agreed follow up period before leads are assigned.
  • Develop marketing aids (eDM/microsite/SMS templates/app push notifications) are developed to clearly communicate campaign proposition.
  • To conduct and review post campaign analysis and identify area for improvement on the next campaign.
  • Implement overall strategy for both borrowing and non-borrowing segments covering acquisition, deepening (cross sell), engagement and retention.
  • Work with internal key stakeholders, i.e. Product Management, Risk Management, Marketing, Finance and Sales to ensure all parties are aligned to the initiatives/program deliverables.
  • Enrich leads based on Persona framework – persona type, recommended bundle and existing product holding gap where wallet data is available such as in credit bureau, business registrar to quantify the potential.
  • Prepare various periodic and ad-hoc MIS to drive analytics in ensuring accurate decision making.

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